Anything Goes Marketing

JULY 20, 2006

Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. This article also describes how to improve your Google Adword " quality score ". Nothing too new in the article but it's well written and an easy read.

Landing Pages 100

Landing Pages Adwords Consulting Conversion Rate 100

Anything Goes Marketing

APRIL 29, 2006

With places like Starbucks that are all about the customer experience, I can't beleive that all businesses are not aligned with thsi concept with competition being so fierce in the gas station market with gas prices going up and up. Have you had similar experiences? Technorati tags: Shell , Scotia Bank , Customer Experience

Marketing Management 100

Marketing Management Act-On Tagging Training 100

Anything Goes Marketing

MARCH 11, 2007

You also need to know the average purchase price. Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). Email Labs has a similar email ROI calculator.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JANUARY 8, 2008

providing multiple touring options that enabled us to do what we wanted. being as flexible as possible.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

APRIL 21, 2010

I won’t go into the history of these guys but I can tell you that we have been royally screwed with poor customer service, high prices and a general disregard for the customer. Up here in Canada we’ve had three main mobile providers for as long as I can remember. Enter Wind Mobile into the picture.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

OCTOBER 11, 2006

3 links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100