| | | Anything Goes Marketing | |  Price | 6 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING APRIL 21, 2010  Customer Service at its Best: Wind Mobile won’t go into the history of these guys but I can tell you that we have been royally screwed with poor customer service, high prices and a general disregard for the customer. For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. It’s 2010 Wind Mobile! | ANYTHING GOES MARKETING APRIL 29, 2006  Bad Customer Experiences With places like Starbucks that are all about the customer experience, I can't beleive that all businesses are not aligned with thsi concept with competition being so fierce in the gas station market with gas prices going up and up. Have you had a recent bad customer experience? had one this week. was as always in a rush trying to get to a dentist appointment and I needed to take a cab. | | | | | |
| ANYTHING GOES MARKETING JULY 20, 2006 Sealing the Deal: Your Landing Page Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. Not getting a great conversion rate from your landing pages? Here's a good article from e-consultancy called " A 10-point checklist for landing page design ". This article also describes how to improve your Google Adword " quality score ". Nothing too new in the article but it's well written and an easy read. Bottom line: Keep your landing page brief and to the point. Chad H. | ANYTHING GOES MARKETING OCTOBER 11, 2006  Email Marketing 101: Tips and Best Practices links in an email is optimal number of a high clickthrough rate and text links fared better then image links (makes sense with more images being blocked these days) The top offers were a price discount or a free gift (hey, free Ipods still seem to work!) If you're new to the world of email marketing then I have a few good resources for you! Are you moving from a B2C company to B2B? Chad H. | ANYTHING GOES MARKETING MARCH 11, 2007 Email Tools and Forrester's Best & Worst of Email Marketing You also need to know the average purchase price. Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? Do you actually measure your overall email effectiveness in terms of ROI? Can I improve my "from address" and subject lines? Is my email design appropriate? | ANYTHING GOES MARKETING JANUARY 8, 2008  Lessons Learned in Cost Rica - Being Customer Centric My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach. Beyond the beauty of this country and the relaxing siestas in the sun, I was reminded of a valuable lesson - go above and beyond for your customers. Whatever we needed, they provided for us. being as flexible as possible. Doing the unexpected. | | | | | | | |
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