Price - B2B Marketing Zone

ANNUITAS GROUP MARCH 22, 2011 What’s Your ROI? Not having transparent pricing or clear comparison tools is often the issue here. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Many marketers cringe. MORE >>	ANNUITAS GROUP FEBRUARY 28, 2011 Don’t Limit Your Nurturing This will allow you to build prospect relationships based on trust and value, not loose connections based upon offering the lowest price. “. A recent article in Click-Z , by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel. To support his point, Mr. Hotz offered up this statement: “….y Trust and mutual interest grows. MORE >>	RECENT POSTS MARCH 22, 2011 \| ANNUITAS GROUP What’s Your ROI? FEBRUARY 28, 2011 \| ANNUITAS GROUP Don’t Limit Your Nurturing
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