Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? For example: Junior employee downloaded an introductory guide to your general area of expertise? Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

NOVEMBER 15, 2023

And it’s no secret that turnover has a high price tag. And sure, that expense includes wasted time, but it also includes other expenses. When employees are buried in mundane tasks, it can lead to disengagement and turnover. So yes, it saves you time, but it also saves you the risk associated with a disengaged team.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

FEBRUARY 26, 2024

Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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MARCH 19, 2024

For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

SEPTEMBER 25, 2023

For example, if a prospect checks out your pricing page, that’s a good sign they’re interested in buying your product—and it warrants a high score. But if another lead visits your careers page, that means they may be more likely to apply for a job than buy your product—so they might receive a low or even negative score.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 7, 2023

DO DON’T Clearly state why to open an email Check out this month’s promotional pricing Mislead readers to trick them into opening If you don’t buy, you’ll regret everything! Follow these Dos and Don’ts along the way to ensure you don’t negatively impact deliverability as you pursue subject line excellence.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187