SmartBrief - Marketing

MARCH 17, 2024

Rise of the pharma/medical influencer Influencer marketing has surged in other verticals in the past decade, but the uptick hasn’t been as swift in the pharma and medical industries. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

MARCH 29, 2021

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Expanding into new industries.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Businesses in every sector and vertical are overwhelmed by data. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Champion Communications

AUGUST 5, 2022

Our job will be to make sure decision-makers across Incode’s target vertical sectors are aware that Incode’s solution is the best on the market.”. For press inquiries email incode@championcomms.com. To find out more about Incode Technologies, you can visit: www.incode.com.

Verticals 62

Verticals Class Press Trust Marketing 62

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Another great strategy is releasing “reports” on a yearly basis that encapsulate any trends or preferences in your vertical. Press releases tend to come from within. Conclusion.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Champion Communications

OCTOBER 4, 2023

It’s the infrastructure bedrock that provides for modern IT services and systems in use in almost every company in every vertical.” Richard Hotckin, VP and GM at Aptum spoke with Press Gazette about the top tech trends in publishing and media as cloud computing becomes more important than ever.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Paul Gillin

OCTOBER 3, 2014

IHS Engineering360 editorial “covers the entire engineering landscape, with key areas of focus such as automation and control, electronics, energy and natural resources, general engineering, manufacturing, materials, network and computing and process equipment,” IHS said in a press release.

Communities 50

Communities Verticals B2B Domain 50

Convince & Convert

APRIL 22, 2015

Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. You strategy always needs to have an “and” : the right vertical of bloggers AND a creative component that makes your brand stand out to their consumers. Don’t take on more than you can handle. Less is more.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

Drew Neisser

APRIL 22, 2022

You’d be hard-pressed to find a successful software product right now that isn’t either fully SaaS or migrating to it. There are 35,000 SaaS products from over 15,000 companies competing in over 740 vertical markets, which means there’s a noteworthy number of CMOs out there navigating a competitive market with massive growth potential.

CMO 52

CMO Barriers Verticals Startups 52

Sword and the Script | B2B

AUGUST 8, 2023

Linking to case studies from press releases is another good way to repurpose these. This is particularly effective when you have three or more case studies from the same vertical market. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

ClickZ

JUNE 13, 2020

The work from home conditions identified the pressing need for businesses to have more streamlined processes, organized data, and technology that adds value to key business verticals like sales, marketing, and content creation. 19% are decreasing their marketing technology spend budgets.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

Moz

JUNE 28, 2020

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Participatory methods. Social media.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Participatory methods. Social media.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

SERP 96

SERP FAQ Features Wikipedia 96

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Hubspot

SEPTEMBER 17, 2018

While Instagram Stories only allows users to publish short, 30-second clips, IGTV allows users to publish vertical, long-form videos, either within the Instagram app or in the new IGTV app. IGTV is Instagram's new standalone app that allows creators to make vertical, long-form video content. What is IGTV? Then, select "Copy Link".

Verticals 71

Verticals Press Youtube Video Marketing 71

Lenny's Newsletter

SEPTEMBER 5, 2023

We filtered Crunchbase by data points like when was the last time the company fundraised and what verticals they’re in. Get press Three startups I looked at had meaningful success with early PR. ” — Spenser Skates , CEO and co-founder Canva: “We had a fair bit of press based on our very first funding round.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MAY 13, 2020

Then, press enter and select your first day. You're going to copy the formula in Sunday's cell, drag the selector to the end of your row, (A-G), and press enter. Pressing enter should automatically fill in the rest of the week. To fill them in all at once, copy the formula, drag to select the row, and press enter.

Google 101

Google Press Content Verticals 101

Moz

DECEMBER 9, 2019

This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority within these readership communities. Sufficiently large penetration in readership amongst existing authorities in your niche/vertical.

Verticals 63

Verticals API Aggregators Thought Leadership 63

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Join nDash to work with elite writers with expertise across hundreds of verticals. Contact John for both B2B and DTC work.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Pam Didner

JANUARY 17, 2022

You don’t need to solve world hunger, but you need to know the most pressing issues. Understand what content is used by sales the most: Then, review the current content list (especially with the most engagement) by products, by industry verticals, by personas, by purchase funnel, etc. Start building rapport with them.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Champion Communications

FEBRUARY 11, 2021

Talking to the channel press, business press, IT press or vertical press means there is often a need to have separate messaging, content, spokespeople, and collateral. Each outlet had its own audience, and each publication got its own content to engage that audience. .

PR 62

PR Media Press B2B Sales 62

Walker Sands

JUNE 21, 2022

Once the positioning and messaging were finalized, Walker Sands developed a strategic execution plan that included the following elements: A press release to complement the financial guidance that Smart Eye would have to issue announcing the acquisition news.

PR 52

PR Peer-to-peer Acquisitions Press 52

ClearVoice

APRIL 23, 2020

If you have a great website, blog, service or product offerings, as well as a reputable company, this should organically drive positive reviews and press, links, and other items that Google and other search engines use to assess quality. Provide client testimonials and any positive press about you. So let’s not pay to play here.

Lead Scoring 85

Lead Scoring Lead Ranking Google Ideal Customer Profiles 85

Hubspot

JUNE 16, 2017

To prevent this, make sure you have enough space before pressing "record." If you film vertically and the viewer's screen is rotated, the video will appear more constricted. If this notification pops up while you're filming a video, your phone will stop recording, and you'll have to start over. per month. 3) Turn off notifications.

Video Marketing 101

Video Marketing Lock-In Work Management Marketing Management 101

KoMarketing Associates

JUNE 26, 2018

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. This may include sites like Software Advice, Crunchbase, G2Crowd, and Capterra in the software / technology vertical but there are many others across industry segments.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Contently

MAY 18, 2018

When I ran the superhero vertical at Inverse, detailed talks with our audience development manager revealed that our returning readers were far more likely to engage with positive, hopeful content. The next step was figuring out the audience loved spending time within the vertical. And rightfully so! To know your audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

ClearVoice

MARCH 14, 2019

This marketing nugget is a standby brand description that has been approved by all people up the chain, and can be plugged into press releases, investor pitches, partnership proposals and many other purposes. On the “Company Info” page for press/media this copy is split between several headers to appear even briefer and punchier.

Examples 100

Examples Press SMB Blast Campaigns 100

The Customer

OCTOBER 14, 2021

Quadient has a unique approach of combining customer communication s management ( CCM ) and CJM capabilities, the ability to cater CX specific requirements of large to small size organizations across various industry verticals, a sophisticated technology platform and comprehensive functional capabilities. Global Press Relations Manager.

Marketing Management 52

Marketing Management Lead Scoring Lead Ranking Verticals 52

Leadspace

JANUARY 15, 2017

On a number of occasions, we’ve seen customers looking to break into new verticals who simply couldn’t get the job done with black box models. You turn to a predictive analytics platform to help direct you by scoring Vertical B and C leads – only to find that they’re all scored ridiculously low.

Marketing AI 100

Marketing AI Lead Ranking Work Management Ideal Customer Profiles 100

Contently

MAY 4, 2023

Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant. Think live panels in which they are a discussant or press interviews. Both are experts in music.

SME 143

SME Work Management Tips Content 143

nDash

OCTOBER 29, 2021

He’s the perfect pick for business, technology, or industrial verticals. What is exciting is that you can pick your topics–eventually, you will find out what pays well (profiling CEOs for me) and what you want to do for fun (I get press passes that offset things I want to do and places I want to go).

Enterprise Management 52

Enterprise Management Press Ideal Customer Profiles Custom Publishing 52

Conductor

NOVEMBER 22, 2021

In HTML, title tags are coded as the following: <head> <title>Your Title Here</title> </head> TIP : If you’re using the Chrome browser, you can find the source code of this page by pressing “Ctrl+U.”. How to optimize your title tags for enhanced SEO: Keep titles between 55-60 characters long.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Vidyard

DECEMBER 20, 2018

SmartBug Media’s clients cover key industry verticals that are experiencing explosive growth in their usage of video, including financial services, education, healthcare, and biotech. Through this partnership, SmartBug Media can better establish the personal connections necessary at all stages of the customer journey.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Work Management 71

Hubspot

AUGUST 8, 2017

Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Tl;dr: Social Media PR.

Social Media 74

Social Media Hubspot Media PR 74