WebMarketCentral

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How to Create a Cool Social Media Email Signature

WebMarketCentral

Press Enter, then right-click and select "Insert Image." Follow me on Twitter") in the Alternate Text box just in case you recipient's email settings block the images. Select the image (left-click on it), press Ctrl-K, copy or type in the full URL for your social media corresponding to the button (e.g., Then click "OK."

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Blogger Outreach for PR - Worst Practices

WebMarketCentral

Just send a press release. There is an extremely low chance that a blogger will write about you based on getting press release, but a pretty darn good chance that he/she will view you as a spammer and ignore any subsequent emails you send. Would you really spend that five minutes reading your press release to him? Unbelievable.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. press releases, inviting reporters to lunch) and what's hot (e.g., Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 blogging and SEO).

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Social Media Relations vs. Traditional PR Skills

WebMarketCentral

Professional informality —conversations used to fall reasonably neatly into two groups: public communication, which was formal (a press release, a carefully crafted "quote" from an executive, on-the-record interviews, etc.) Press releases make lousy blog copy, and there's no room for a detailed legal disclaimer in a 140-character Tweet.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

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Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media.

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. to photo-sharing sites like Flickr.