Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.” Can you hear me now?

Twitter 138

Twitter Relevance Media Press 138

Contently

NOVEMBER 14, 2019

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. If you find this post useful, please share it with a friend or colleague who might benefit. 1) Use HARO.

Press 69

Press Features Tips eCommerce 69

Velocity Partners

FEBRUARY 12, 2019

In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. But as is often the case on Twitter, even though that statement is absolutely bulletproof, something about its reduction clearly got a lot of people kind of mad. The title must be earned.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 97

Twitter Service Tips Eye-Tracking 97

Parse.ly

DECEMBER 11, 2018

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. Social media platforms that were influential in driving traffic included Facebook (40% of views), Twitter (3% of views), and Instagram (1% of views). Sequels and the box office: The Crimes of Grindelwald and Creed II.

Press 69

Press Wiki Correlation Traffic 69

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 78

Twitter Eye-Tracking Keywords Work Management 78

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

ANNUITAS

MARCH 10, 2014

25 B2B Marketing Automation Thought Leaders to Follow on Twitter. News & Press' March 7, 2014 -Mashable. Top Thought Leaders to follow for 2014 from Mashable.

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

Webbiquity

MAY 17, 2011

Your Twitter followers really want you to sell to them. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. So check out the 7 Twitter Myths Busted post, because you never get a second chance to beat a dead horse with a mixed metaphor. Of course not!

Twitter 100

Twitter PR Blogger Press 100

Webbiquity

FEBRUARY 6, 2024

Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) This can be effectively achieved by using a collaborative sharing dashboard like Agorapulse to handle multi-level social media sharing on Twitter, LinkedIn, and Facebook. as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing In Real Life

MARCH 23, 2018

Placing press releases, articles and other content in magazines and Websites reaches thousands upon thousands of prospects and customers but do you realize just how much more exposure your publicity can generate with Twitter?

Twitter 50

Twitter Press Marketing Websites Generation 50

Vision Edge Marketing

APRIL 5, 2022

How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . Ecosystem Influence: How much press coverage is your brand attracting? Gerri Knilans is president of Trade Press Services. How many followers, like and shares are you earning? How many media mentions are you creating?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Regularly update your blog with fresh content and new insights.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Convince & Convert

JULY 25, 2012

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. 5 Ways to Humanize Your Brand on Twitter.

Twitter 131

Twitter Brand Identity Branding Advertising Agencies 131

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives. But if they are, don’t micro-manage them.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse. The Numbers Issue.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Hubspot

FEBRUARY 5, 2018

Nowhere is this barrier lower than on Twitter, and today, brands like Netflix are making the funnies themselves. Here are our top 10 funniest parody Twitter accounts we think you should start following today, along with some shining examples of their tongue-in-cheek Twitter brilliance. Of course, we've got our favorites.

Twitter 75

Twitter Ad Frequency Barriers Internet Marketing 75

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. When I ReTweeted the article and congratulated Rachel, she responded: More interesting… @kmburnham [the author] and I met on twitter! Dave Patzwald was actually not part of Twitter at the time. It’s a fun story.

Press 100

Press Social Media PR Media 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Champion Communications

MAY 16, 2023

When it comes to pitching it’s important to understand journalists’ inboxes are full of other PRs pitching press releases, interviews, and by-lines. Social media Social media has seamlessly integrated itself into journalism, especially Twitter with 90% of journalists using the platform. Other platforms, however, are on the rise.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Envy

FEBRUARY 21, 2022

This is done by pressing the “Reports” tab, and then clicking “Dashboards”. Once you’ve chosen the right dashboard, all you need to do is press “Actions” on the top right, and click on “Add external content”. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

Hubspot 116

Hubspot Features Press Marketing Report 116

Marketing Craftmanship

DECEMBER 2, 2011

Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. It wasn’t Emma’s tweet that caused the high-profile controversy.

PR 100

PR Twitter Guidelines Press 100

The Forward Observer

OCTOBER 13, 2023

Listen to the Interview… Links… High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji (Amazon) Purna Virji (LinkedIn) Purna Virji (Twitter) “The Value Of Differentiation Will Only Increase As More Brands Follow The Ai Herd: There Are Far More Pressing Issues Marketers Should (..)

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Trade Press Services

FEBRUARY 26, 2024

This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.” The post How to Make the Most of Five New Trends in B2B Buyer Behavior appeared first on Trade Press Services.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

APRIL 3, 2023

He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. Website: AnnHandley LinkedIn: AnnHandley (460K followers) Twitter: @AnnHandley (458K followers) Instagram: @AnnHandley (27.6K followers) A.

Content Marketing 110

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 110

Content Standard

OCTOBER 19, 2017

Evidently having bent to the power of this temptation, Twitter CEO Jack Dorsey ( @jack ) announced on September 26 that the social media behemoth had begun testing a limit of 280 characters per tweet for a select group of users. Cue the collective sigh of relief. Announcing Greater Equality. Can’t fit your Tweet into 140 characters?

Twitter 46

Twitter Press Social Media Communities 46

Biznology

AUGUST 18, 2015

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Valid, statistically significant answers to the most pressing social media questions. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Hubspot

JUNE 6, 2022

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. The Company’s Twitter Account. A company's Twitter account can give you valuable information on its messaging, identity, and mission. The Company's Google Results.

Research 88

Research Marketing Automation Services Tips Best Practices 88