WebMarketCentral

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How to Write a Strategic Marketing Plan

WebMarketCentral

This is really the "meat" of the plan, the action items. Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. in your booth.

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Social Media ROI vs. RONI

WebMarketCentral

Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening.

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Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.