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JUNE 23, 2010 The Ultimate Glossary: 101 Social Media Marketing Terms Explained
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
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JUNE 2, 2010 Associated Press Includes Social Media Guidelines in 2010 Stylebook
The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. The new social media section includes 42 individual entries on terms like app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.
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NOVEMBER 2, 2010 Book Review: Social Media Marketing
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Networking (Facebook, MySpace, LinkedIn, etc.). Blogs.
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MAY 10, 2011 20 Ways to Generate ROI from a Corporate Blog
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
| | MARKETING GENIUS BLOG
MAY 25, 2010 Do I Really Need a Content Strategy?
The reason you need to consider this within your entire content strategy is because your content lives in various locations; your website, social networks, press, email marketing campaigns, etc. External web : website, social media, partner sites, email, webinars. Internal : intranets, wikis, training sessions, seminars. With the current proliferation of social media, and web based tools–including your website, it’s impossible to even consider not having a content strategy. If you want to make your life easier, yes. Drives action. On time.
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JANUARY 19, 2011 Best Web Presence Optimization Guides and Tips of 2010
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. The best 159 social websites by Populair. Whatever.
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- An interview with GE's Social Media Wizards
The GE Social Media
Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp. few weeks ago I was introduced to GE’s social media
initiative when doing research for an article on Social Media
’s B2B Superstars. I’ve continued to be impressed with their aggressive and progressive approach to using social media
(click for case study) and asked SM Communicator Megan Parker for an interview. How has GE’s social media
strategy changed since its inception? MORE >>
- IBM Social Computing Guidelines
Computing Guidelines. Blogs, wikis
networks, virtual worlds and social media
. In the spring of 2005, IBMers used a wiki
to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media
have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social
computing. Below are the current and official "IBM Social
Computing Guidelines," which continue to evolve as new technologies and social
become available. MORE >>
WEBMARKETCENTRAL Viral Marketing for B2B Lead Generation, Part 1: Viral Media
| MONDAY, JULY 30, 2007
Most Popular Forms of Viral Media
Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press
a large red â€œdestructâ€ button to watch the desk get crushed. Microsites are a third highly-rated viral tool
. corporate blog, if done wellâ€”that is, focused on industry issues and customer problems as opposed to company "news" and product pitchesâ€”can be an effective viral tool
. social media
functionality on a company's website or a microsite. MORE >>
WEBMARKETCENTRAL Best of 2007: Articles and Blog Posts on SEO (Part 1)
| MONDAY, JANUARY 28, 2008
Because you should never write a press
release that starts out with, â€œJohn Shlock Smith the Shmuck proudly announcesâ€¦.â€) Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools
, list scrubbing and allocation. The wiki
is now open for anyone to create pages, add content, or use as an SEO research tool
. Most entertaining of all is Grehan's view of social
networks: "I HATE Facebook! SEO is dead? Balderdash! MORE >>
DELICIOUS B2BMARKETING Get the Most Out of Twitter Hashtags
| THURSDAY, SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media
MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media
Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media
Guide Social Media
Mashable on Facebook Join Us! MORE >>
- Top 56 B2B Marketing Posts for September 2010 B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
- The Content Creator's Master List of Commonly Troublesome Words HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
- 5 Golden Rules for a Successful Location Based Marketing Campaign HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
- Rick Short Explains How to Turn Staff Into Prolific Bloggers DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- Enterprise community and professional networking vendors LEADER NETWORKS | THURSDAY, JUNE 5, 2008
- Marketing Edge MARKETING EDGE | WEDNESDAY, NOVEMBER 7, 2007
- An interview with GE's Social Media Wizards GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 2, 2009
- My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- Book Review: The New Rules of Marketing and PR WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 18, 2007
- How to Write a Strategic Marketing Plan WEBMARKETCENTRAL | THURSDAY, DECEMBER 6, 2007
- Using ALL the Tools of Social Media Optimization WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 10, 2008
- B2B Marketing Thought Leadership: Tom Pick MODERN B2B MARKETING | WEDNESDAY, AUGUST 27, 2008
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