The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Networking (Facebook, MySpace, LinkedIn, etc.). Blogs.
Associated Press Includes Social Media Guidelines in 2010 Stylebook
JUNE 2, 2010
The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. The new social media section includes 42 individual entries on terms like app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.
New Marketing Automation Options for Small Business in the VEST Report
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). It recently added lead scoring and the ability to look up individuals on social networks. Here are thumbnails of the others. You get the idea.
IBM Social Computing Guidelines
Buzz Marketing for Technology
JUNE 27, 2008
IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Use tools like Pinterest and Instagram to take full advantage of your images. Hint: Social signals are getting bigger! What is MozCon?
Creating a New Dashboard for Your Reports? Ask These 26 Questions First
MAY 27, 2016
Your Social Media team? If "No value" or "Encrypted Keywords" appears in the data, be ready to discuss. 9) What tools do you have at your disposal? Does your company use a marketing analytics tool? Should the dashboard be housed in an online tool? Do you have a business operations team that controls certain tools? How many leads are we generating? Excel?
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us!
NOVEMBER 7, 2007
About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. But in this social media landscape, there is no template formula. What should I do? This is a change from business plans of old. That takes time.
An interview with GE's Social Media Wizards
grow - Practical Marketing Solutions
JULY 2, 2009
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars. How has GE’s social media strategy changed since its inception?
The Content Creator's Master List of Commonly Troublesome Words
SEPTEMBER 13, 2012
Two words when used as a verb (usually refers to the social network Foursquare). The verb means to add geographic data (such as longitude and latitude coordinates) to a photo or other media file. Use our tool to mash up RSS feeds into a single view.). news release: Use instead of "press release” whenever possible. SMO: Abbreviation for social media optimization.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. What Role Should A Communications Agency Play In A Client’s Social Media? Cool Web Tools. Social Mention. ** 5 stars. Wikis.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
Divide this into three sectionsâ€”strategies, tactics and tools. Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. and new prospects. NOT "what do I need to sell to them?").
Book Review: The New Rules of Marketing and PR
SEPTEMBER 18, 2007
The first is that small group of ahead-of-the-curve web marketers and PR professionals who have already figured out how to integrate online efforts between optimized news releases, blogs, social media sites, podcasts and all of the other content distribution and promotional tools now available online (though the ranks of this group will be swelled by the readers of David's book).
5 Golden Rules for a Successful Location Based Marketing Campaign
SEPTEMBER 8, 2011
Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site. Point-of-purchase and location based services.
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red â€œdestructâ€ button to watch the desk get crushed. Microsites are a third highly-rated viral tool. Themed variations of common game types (e.g.,
My Company is Blogging and Tweeting: So Now What Do We Do?
JUNE 17, 2009
Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. Laura Ramos: Social media is clearly relevant for B2B marketing today for two reasons. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S. Unfortunately, many marketers want to jump to the tools first. ShareThis.
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
Because you should never write a press release that starts out with, â€œJohn Shlock Smith the Shmuck proudly announcesâ€¦.â€) Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation. SEO is dead?
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. That's tough, because again, with the increasing pace of change what's pushing the envelope today is old news tomorrow. I try to experiment with new tools using my own sites, then apply what I learn to client work. started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. recent post on your blog discusses using blogs for social media. You've been a B2B marketer since 1992.