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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

Zoominfo

ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Because press releases and articles are long-time approaches to publicizing new products, these formats serve as good product launch and innovation indicators. Source: ZoomInfo. Why does this gap exist?

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How much money should B2B startups be spending on marketing?

Sage Marketing

This sounds like a no brainer, but it’s actually one of the most difficult questions for B2B startups to answer. B2B startup marketing goals should always include two tracks: The Short-Term – revenue goals. When it comes to brand awareness and trust, sample goals to measure might be: % increase in social media engagement.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

It analyzed critical data such as blood samples and vital signs from 115,000 hospital emergency cases. 25% of all startup funding in the US went to startups focusing on AI technology emphasizing the fact that AI is being considered as the future. Global investment in AI startups has also grown 6 times in the last 2 decades.

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AI Statistics 2024: Your Cheat Sheet to Understanding the Future

Outgrow

It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. 25% of all startup funding in the US went to startups focussing on AI technology emphasizing the fact that AI is being considered as the future. FAQs What are the biggest challenges with AI?

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Is Your Product Marketing Problem a Product Problem?

Heinz Marketing

Amazon in its early development stages handled this hurdle brilliantly: before any sort of development was begun, the engineering team would need to draft the press release about the product idea as if it were being launched that day. . If your sample base did not provide actionable data points, consider pivoting the target group.

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. Are the partners’ creative professionals in-house or outsourced?

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes. Think about what happens when a lead reaches out to your business or a customer has a pressing concern. The concept of a “stack” illustrates how the software above should seamlessly work together (and not be siloed).