Varicent

FEBRUARY 8, 2024

Sales performance management professionals must deal with new challenges that demand innovative solutions that embrace change and dissect data. In the new era of go-to-market planning, two things are certain: change is constant, and there is no shortage of data to digest.

Marketing Management 52

Marketing Management Effectiveness Press Demand 52

Biznology

SEPTEMBER 8, 2020

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? But it seemed to be mainly about collateral and sales presentations in those days. How do you define “sales enablement”? So I decided to ask Steven W.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Ignite

FEBRUARY 17, 2023

An often forgotten part of the sales process is that a buyer’s commitment actually comes in two steps: First, the prospect decides privately, to themselves, to purchase—to test the waters, so to speak. Closing the deal is so much more than getting a signature on the bottom line.

Press 62

Press Purchase Process Personalization 62

Lake One

AUGUST 13, 2020

Incorporating video into your sales and marketing strategies is a must-have that warrants your attention. Video isn’t going away anytime soon and if they haven’t already, your competitors will start using video in their sales and marketing efforts. Related Reading: How and Why to Incorporate Sales Videos into Your Selling Process.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Zoominfo

AUGUST 16, 2021

The sales and marketing landscape has changed dramatically over the last year. ZoomInfo’s Mobile App for sales professionals puts the convenience of instantaneous access to actionable, high-quality B2B data in your back pocket. Why Your Business Needs a Mobile Sales App 1. You’re selling from your home office, too.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

Seismic

JANUARY 30, 2024

Now, without further ado, let’s dive into our second post about creating a comprehensive sales enablement roadmap. At SHIFT 2023 , I had the opportunity to answer a pressing question for all forward-thinking organizations: how do we harness the power of Seismic to further mature our enablement functions ?

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Something old, something new.

Press 52

Press Copywriting PR Content 52

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. This provides more use to the reader and keeps it from reading like a sales pitch. Evergreen topics.

Press 69

Press Product Screencast FAQ 69

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. We’ll also share seven tips to prevent losing sales so that you can increase your overall win rate. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. The triple touch is a tactic that salespeople use to engage prospects.

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Martech

AUGUST 2, 2023

Call analytics is essential for improving marketing, developing sales leads and proving ROI, according to Amber Callan, COO at Agile & Co., In addition to identifying high-quality leads, these systems can also track and analyze sales calls. This made call analytics enterprise-level expensive. And then they hang up.” Get MarTech!

Analytics 97

Analytics Paid Search Agency Advertising Agencies Keywords 97

Envy

FEBRUARY 14, 2022

Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. To send an email to a contact in the database with the snippet inside you locate that contact, then press “email”. For my example, I’ll use the word enjoy since that’s what the first sentence mentions. Simple as that!

Hubspot 108

Hubspot Features Press Template 108

BenchmarkONE

JULY 15, 2020

Louis, MO – July 6, 2020 – Benchmark Email, a leading software as a service provider of sales and marketing solutions, today announces the launch of the BenchmarkONE K12 Edition. BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale. About BenchmarkONE.

Advertising Benchmark 52

Advertising Benchmark Press Marketing Automation Services Work Management 52

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department.

Practices 78

Practices Work Management Marketing Management Best Practices 78

ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. When I came to Oxford, I started in the sales department,” says Scollans. The age of marketing transformation.

Work Management 69

Work Management Press Marketing Management CMO 69

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Square 2 Marketing

APRIL 10, 2023

New Service Helps Businesses Achieve Sustainable Revenue Growth PHILADELPHIA – Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System.

Press 52

Press Generation CMO Paid Search Agency 52

ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. Many sales and marketing teams measure campaign success as opening an email or clicking a link.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D photo credit: Dave Rezendes.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Episodes 1-6 are now available. Episode 1 is available now.

Top of Funnel 100

Top of Funnel Generation Media Cold Calling 100

Hubspot

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The Company’s Press and Media Releases Page.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Optinmonster

JULY 20, 2021

Press reviews. Press Reviews. Press reviews are persuasive because they come from sources who are professionally qualified to speak on the topic. Here’s an example from the LA Times: The key to getting press reviews is making real relationships with the right people. Social media posts. Case studies. Interviews.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. These solutions, in turn, help to drive increased sales and reduced marketing costs. Advertisements.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Hubspot

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. How Sales Professionals Are Using Artificial Intelligence 1. In fact, 31% of sales professionals already use AI for this purpose. Let's dive in. Writing prospecting messages.

Marketing AI 72

Marketing AI Forecasting Lead Scoring Lead Ranking 72

SmartBug Media

MAY 26, 2022

Incorporating video in your sales cycle can be daunting. Whatever the reason, it’s time to step out of your comfort zone and press record because video in your sales strategy has many benefits. Ready to push past the fear and start using video in your sales process ? The Advantages of Videos in Your Sales Strategy.

Sales Cycle 97

Sales Cycle Top of Funnel Video Marketing Advertising Funnels 97

Hubspot

MARCH 25, 2024

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. He says, "As a sales leader, I think one of the most difficult types of prospects is the people pleaser. Want more content like this? Subscribe to our newsletter! Here it is: Prospects aren't always easy to deal with.

Work Management 69

Work Management Pricing Price Thought Leadership 69

Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. Most B2B firms are seeking the WRONG kind of earned media. Most firms simply post media placements on their social media and website like a hunting trophy…which has little practical value.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Contently

MAY 8, 2019

Brands create content for investors, analysts, job candidates, the press, etc. However, there’s one crucial audience that often gets overlooked, and it’s closer than you might expect: sales teams. Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

Albacross

AUGUST 27, 2019

Sales is not where your marketing ends. Going by one of the most widely used sales theory - 20% of your customers drive 80% of your sales - it is only natural that customer retention keeps topping the charts every year. However, it is completely on your sales rep to make or break the customer relationship.

B2B Sales 64

B2B Sales Press Top of Funnel Churn Rate 64

B2B Digital Marketer

MARCH 2, 2023

Insights from a Master Sales Pro: How to Exceed Your Quota in B2B Sales One of the biggest challenges facing B2B sellers today is meeting their quota. Steve Weinberg believes that the key to becoming a master sales pro is to focus on the fundamentals of sales. He is married and has two adult children.

Marketing Management 52

Marketing Management CPA Cost per Acquisition B2B Sales 52

BenchmarkONE

AUGUST 18, 2021

Leads are at the top of your sales funnel , at the broadest part, and have probably just become aware of what it is your company does and offers. They typically fit your ideal target audience and buyer personas , and they’re lower in the sales funnel than leads. Identify Target Audience and Sales Funnel. Press Releases.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Double your prospecting speed with the help of AI Sales Cloud includes AI features that help you create content, draft emails, and surface key prospect insights that make outreach easy. Speed up your prospecting What is sales prospecting?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Hubspot

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Trade Press Services

JANUARY 29, 2024

Typically, sales, marketing and management-level personnel will have the largest networks and can generate the most impact. 4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

ClickZ

NOVEMBER 9, 2020

30-second summary: Holiday sales are projected to smash records with a total $189 billion reaching a 2X growth. Black Friday sales are expected to reach $10 billion. With many walk-in retailers being closed on Thanksgiving, there’s room for online sales to see an additional $11? Christmas and holiday sales to grow 2X.

Digital Asset Management 122

Digital Asset Management Marketing Management eCommerce Press 122

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. It also shows how effective a sales team is.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98