Paul Gillin
JANUARY 24, 2013
I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers It was more difficult than I expected!
Paul Gillin
JUNE 22, 2012
The research breaks the respondent base into two categories: Top Performers and Rest of Population. Overall, there’s a lot of good news for marketing in this research. Press release/summary of results. We’re still very early stage with that channel. That’s a good thing, right?
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Paul Gillin
JULY 16, 2013
You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. In many cases, new insights are the principal value a research study offers. Where do you begin?
Paul Gillin
OCTOBER 3, 2014
” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. IHS is the biggest media company I’ve never heard of.
Paul Gillin
JULY 19, 2013
There’s no fluff in the press release, so I’ll just excerpt it word for word. Blogs are search engine magnets and search is still the killer app for people researching purchases. blogging corporate Facebook Research Social Media social networks' Maybe the technology isn’t very sexy, but the utility sure is.
Paul Gillin
FEBRUARY 10, 2016
It’s a fair bet that most of the people they’re meeting with do some research in advance. That means they can reach large numbers of people who matter to them quickly and without the overhead and expense of press releases. The same applies to corporate executives.
Paul Gillin
AUGUST 1, 2013
In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Highlights of IBM Analytics Research Report from Paul Gillin. Just the Facts?
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