Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

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Press Distribution Click Rate Advertising Agencies 117

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. build links from news publishers and other high-quality sites. build links from news publishers and other high-quality sites. There’s only one downside: press releases aren’t easy. Be proactive vs. reactive in how you publish news. more attention.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Liveintent

DECEMBER 21, 2021

With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022. In 2022, publishers will need to double down on their existing first-party data strategy or explore how to build one. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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Press Distribution PR Public Relations 100

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press. Write A Press Release.

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Press Tips Business B2B Thought Leadership 88

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Getting published can help boost a brand’s visibility, credibility and reputation. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. . ” At the same time, these publishers are reporting a 30–50% decline in ad revenue.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Liveintent

APRIL 20, 2021

Publishers themselves are witnessing trends that might surprise them. Meanwhile, all the cachet for publishers and brands at that point in history was in acquiring audiences on the walled gardens. The apple of the eye of publishers were the teams that managed their presence on the walled gardens. Yet, here we are.

Marketing Management 118

Marketing Management Newsletter Intent Data Advertisements 118

Convince & Convert

FEBRUARY 23, 2015

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Is my content error-free?

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Top of Funnel Content Guidelines Tagging 167

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Sign up for HARO Answer at least a few HARO queries a week until you’ve gotten 5-10 quotes published.

Press 69

Press Features Tips eCommerce 69

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

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Paid Search Agency Custom Publishing Work Management Budget Programs 73

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Spot the difference.

Press 52

Press Copywriting PR Content 52

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Trade Press Services

JANUARY 29, 2024

4: Press and Media Publishing bylined articles in trade magazines and industry journals is another way to promote the message of your brand backed by an impartial third-party ambassador. The post Closer Than You Think: How to Build a Team of B2B Brand Ambassadors appeared first on Trade Press Services.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

ClickZ

DECEMBER 10, 2019

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. From there, she went on to work in publishing at John Wiley & Sons for many years.

Work Management 83

Work Management Press Marketing Management CMO 83

DivvyHQ

SEPTEMBER 20, 2021

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

Press 104

Press Content Process Buyer's Journey 104

33Across

JUNE 2, 2021

33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers. The post 33Across Introduces Lexicon™, <br>New Identity Solution Makes 90% of Publisher Inventory Addressable appeared first on 33Across.

Press 102

Press 102

Vision Edge Marketing

APRIL 5, 2022

Activity/Effort: How much thought leadership are you publishing? Ecosystem Influence: How much press coverage is your brand attracting? Thought leadership is more than a published article or occasional industry presentation. Gerri Knilans is president of Trade Press Services. Where and with what audience outreach?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Contently

APRIL 26, 2016

When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. ” The Players’ Tribune, founded in 2014 by former New York Yankees shortstop Derek Jeter, isn’t the only new media company giving athletes the chance to be publishers.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

KoMarketing Associates

JUNE 18, 2015

As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request. Site owners and publishers are much more savvy about why people ask for links.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Press Content 62

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

KoMarketing Associates

SEPTEMBER 9, 2021

Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels. This is compared to online ads (31%), press ads (29%) and account-based marketing (27%). In the U.S.,

Social Media 207

Social Media Demand Social Marketing Media 207

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. First Round Review. Autodesk’s Redshift.

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Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. Another paid option is a newswire for press releases. Converge provides a publishing platform for content amplification. It’s simple.

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Paid Content Tools Paid Search Agency Content 276

Liveintent

MAY 12, 2021

New York, NY – (May 13, 2021) – LiveIntent , the people-based marketing platform that reaches 200 million logged-in people each month via its 2,500 brands and publisher partners, today announced the launch of LiveIntent Native Ad Blueprints , the first scaled native email advertising solution for publishers.

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Advertising Agencies Advertisements Advertising Advertising Channels 71