B2B Marketing Traction

NOVEMBER 1, 2011

The marketing life cycle can relate to a product, service, or an entire company. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. At this stage, your product or service should be viewed as a cash cow. Introduction.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

MAY 3, 2012

Product how-to’s. Verbatim copies of your press releases. Product user guide excerpts that don’t have an explanation about when or how the customer can use them. Done right, your blog should add value for its readers. Content to Add to Your B2B Marketing Blog. Tips, techniques, video how-to’s all apply here.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

MARCH 18, 2013

Use Twitter to link to your press releases, new product information, or events. Go through each traditional marketing activity you have and brainstorm on how you can extend each activity with social media. If you are on Facebook for business, create content that showcases and highlights your presence at a trade show. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

JUNE 22, 2011

If you’re launching a product at a show, extend the launch reach with social media video and photos. Link to your show and product launch press releases from the trade show LinkedIn Group Discussion. Take photos of booth and booth staff and send to Twitter via a utility like TwitPic. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Too many companies keep all marketing information limited to product and service details. SlideShare. Make your company come alive.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 12, 2011

He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Press releases. It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Here are some ideas: Blog posts. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

AUGUST 25, 2011

For all ages, but especially if you have any customers and employees who are 18-34 in age, Facebook can be a cost-effective way to create awareness of your brand, market your products and services, provide customer service, and increase customer and employee loyalty, engagement and retention.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

JANUARY 31, 2013

Quick how-to’s about a product or service. A six-second press conference for crisis communications or to set the record straight. From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. A sped-up video of how a brand has changed over time.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

OCTOBER 28, 2014

Are they getting press or running ads in trade publications? Sometimes competitive analyses turn up intelligence about products and services that a business cannot develop due to patents, lack of resources or logistics. For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 20, 2012

I work with small- to mid-size businesses for whom cost makes a difference and productivity is key. We’ve developed websites with open source platforms Word Press and Joomla and have considered Drupal. My recommendation to my clients is that they go with open source technologies.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Product Marketer – Answer Why, What and How. If you are a manufacturer of a product, your content can answer all three questions.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. Rename the Default “Uncategorized” Blog Category.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Create Awareness on Facebook: 1-2 hours set-up, 5-15 minutes a week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Customer case studies – how do customers use your products and services? How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MAY 4, 2010

What products and services do they have that we do not? Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What markets do they serve that we do not? How are they positioned?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 26, 2013

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about their company or product in one press release.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

FEBRUARY 5, 2013

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do.

Product 100

Product Social Media Advertising Agencies Planning 100