Press Related Topics 
What Works - What Doesn't
NOVEMBER 8, 2021
In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact.
What Works - What Doesn't
OCTOBER 5, 2021
Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Instead, press them for quotes that describe your differentiation and tie it back to business benefits.
What Works - What Doesn't
OCTOBER 13, 2021
The technology may change, but the impulse to avoid slow, stodgy central IT to solve a pressing problem hasn’t. Nor have the problems of uncontrolled, local technology deployment.
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