WebMarketCentral

OCTOBER 11, 2007

Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ).

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

SEPTEMBER 10, 2009

Search —based on experience, it can take weeks for Google to pick up a press release posted on a client website. Exposure —even for clients in very niche b2b markets (e.g. high-volume automated web publishing ), these social media releases often get 100+ views in just the first few hours.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

DECEMBER 4, 2007

For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS. Corporate blogging has to be more than product promotion or another avenue for distributing press releases.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. This book explodes their old view of the world.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

OCTOBER 16, 2008

Make sure to maximize the link-building value of your PR efforts as well by writing SEO press releases with keyword text links. Here are more press release SEO tips for writing search optimized press releases.) and establish new relationships that can facilitate links.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MARCH 3, 2009

Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

AUGUST 1, 2007

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JULY 29, 2005

Through yesterday, a Google search for own press release brought up a number of sites where the release had been posted -- but missed the press release on my site! Google is finding it today.) Hopefully, within a few weeks, I'll be able to report much improved results -- and validate my own advice.

Optimization 20

Optimization Press Validation Tagging 20

WebMarketCentral

JULY 9, 2007

Instead of writing press releases as one-way, frequently ignored communication exclusively with the media, write news releases about thought-leadership content, directed at prospects. Wikipedia also provides a pretty good definition. It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 20, 2007

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. Rob brings all of the elements together in one excellent, concise post.

Press 20

Press PR Social Media Optimization 20

WebMarketCentral

JUNE 19, 2007

30daytags Still, a great place to promote press releases. It should also be noted that there were wide variations in the traffic driven per site (e.g. sites that performed well for one or two sites didn't perform uniformly well across the group), so your mileage may vary. Backflip One of the original bookmarking sites; they were Web 2.0

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

JULY 20, 2005

After several weeks live, WebMarketCentral.com has now been officially launched with this press release. Most of the world won't see the release until PRWeb releases it tomorrow, but you can see it on the WMC site today.

Press 20

Press Advertising Agencies Consulting Efficiency 20

WebMarketCentral

NOVEMBER 17, 2008

I recently received a press release about a viral campaign for a new movie. Sharability: very simply, the easier it is to pass something along, the more likely it will be. Embed code, "email this" and social bookmark site tagging buttons are examples of simple ways to increase pass along.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

DECEMBER 18, 2007

You can link names of your executives used in press releases back to their profiles on these sites. This makes you—and ultimately your company—easier to find. - This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

FEBRUARY 1, 2008

AA: My new eBook – Catch Me, If You Can – is hot off the presses and discusses 5 Catch Factors and their influence on your lead's attention. Sometimes it's about unlearning what you know and taking a fresh look from a new perspective. WMC: Anything else you'd like to add?

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 30, 2009

Among Shawn's tips: write a blog, make sure your database is crawlable by search engine spiders, and create optimized press releases. SEO efforts themselves (making too many content changes or adding too many new links in a short time period) can even sometimes trigger a drop, though this is generally a temporary situation.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

DECEMBER 12, 2007

JR: We have run a few advertising campaigns on Facebook and have had a few press releases. JR: We take the noise out of search by providing cleaner results and getting you quickly to the sites you will find the most informative in a variety of subjects. WMC: How do you market and promote TopNetPix?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

JULY 30, 2009

Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

NOVEMBER 30, 2007

I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% Make buttons big—you should be able to see them from six feet away from your monitor. conversion rate. Hmm, may be worth trying.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

JUNE 29, 2005

The basics of the founding and ownership were included in all of the company's press releases, such as this one from May 2000 announcing the expansion of their service to wireless devices. Neil Weintraut, a general partner at 21st Century Internet Venture Partners; and Robert Keller, general partner at Rosewood Venture Group.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

MARCH 2, 2009

The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 6, 2007

And while many bloggers prefer not to simply be on a press release distribution list, they will write about important announcements.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Vodafone, for example, ran a "quite successful" viral game campaign promoting its mobile office solutions.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JANUARY 23, 2009

Press releases are an especially effective way to get guaranteed inbound links that say exactly what you want in the link text.Spend the extra money to include link text for your URLs rather than using 'naked' URLs for maximum Google juice."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

OCTOBER 20, 2009

When they thought they knew the answer, they pressed the corresponding button on their phone. We created a “Fox Channel” on our Nabbit phone applications (iPhone, m.nabbit.com and our Java Mobile app) and made it available to those who registered to participate in the contest. Again, this only worked during the actual broadcast.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 28, 2008

Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) ”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.)

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

AUGUST 2, 2005

Magazine, Entrepreneur Magazine, United Press International, Marketing News and the Minneapolis St. I also give about 20 speeches a year in front of Chambers of Commerce, Industry Associations and Small Business organizations. I write a lot of articles for online and offline publications. My advice has been featured in publications like Inc.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

SEPTEMBER 24, 2005

Also you can get a clearer picture of the workings of our service from the following press release: Web Greeters Offer Opportunity to Keep in Touch With Online Visitors CHICAGO (May 5, 2005) – Online businesses are in a fierce competition to lure in visitors to their sites and turn those visitors to customers.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

SEPTEMBER 23, 2009

Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. Don't rely on press releases to drive leads. We plan big events, create loads of new sales tools and collateral, place those all important ad campaigns.

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

JANUARY 20, 2009

Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A. tags: PR 2.0, tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

DECEMBER 7, 2009

Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings. Smart Marketing Travis Campbell recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it.

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 9, 2007

Word-of-mouth promotion was fostered by press releases and articles, webinars, and customer seminars and testimonials. "Sales force preparation" was identified as the most important contributing factor to launch success, followed by word-of-mouth and online campaigns. Nearly half "were happy with their Internet-based activities."

Marketing Management 20

Marketing Management Service Word of Mouth Product 20