Paul Gillin

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Press 50
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Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

IHS Engineering360 editorial “covers the entire engineering landscape, with key areas of focus such as automation and control, electronics, energy and natural resources, general engineering, manufacturing, materials, network and computing and process equipment,” IHS said in a press release.

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American Express Dreams Up a Potential Win-Win-Win

Paul Gillin

According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows.

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The Most Fun Class Ever

Paul Gillin

Jason Kyle (16-year career with the Browns, 49ers, Panthers and Saints, runs a successful gourmet coffee chain in Scottsdale (check out the Press Coffee Roasters Facebook page ; it’s great). Leonard Stephens (Seahawks and Redskins) also has an athletic development company focused mainly on kids.

Class 50
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Constant Contact Colocates with Small Business Customers

Paul Gillin

This press release has more. That’s a physical space within the company’s Waltham, Mass. offices were startups can set up shop for four months at no cost and get $10,000 to spend on marketing activities. They also get free meeting space and priority support from Constant Contact’s support team.

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Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

Press release/summary of results. Overall, there’s a lot of good news for marketing in this research. It establishes that companies that expand the role of marketing beyond mere messaging are seeing better business results. That’s a good thing, right? The State of Marketing: 2012 IBM Global Survey.

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

That means they can reach large numbers of people who matter to them quickly and without the overhead and expense of press releases. One reason is because they know that the journalists, analysts and others who influence audiences they care about are following them. The same applies to corporate executives.