Customer Experience Matrix

APRIL 9, 2014

It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. To sum things up, GTCR has bought itself a very competitive marketing automation product for small to mid-size companies.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

MAY 6, 2017

To quote the press release: "Today, 48 percent of all digital advertising dollars accrue to just two companies – Facebook and Google," said Brian O'Kelley, CEO of AppNexus. The consortium was quite explicit on this goal.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

SEPTEMBER 19, 2016

For example, we all know that Gutenberg’s press with moveable type was introduced around 1450, but newspapers with advertising didn’t show up until after 1600. ** This isn’t quite as tautological as it sounds. 3,000 BCE) before that. Dates represent commercialization, not the first appearance of the underlying technology.

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

OCTOBER 14, 2008

For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. These will give a concrete view of the difference between the two formats. I'm sure I'll be adding more to the site over time. Tomorrow, perhaps.

Sample 120

Sample Work Management Marketing Management Demand Generation 120

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Most tools do little more than keyword searches, which only capture a fraction of the potential information and only cover keywords that marketers know in advance are important.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 2, 2010

per share or, as the press release puts it with charming nonchalance, “approximately $1.0 So… Oracle bought ATG today for $6.00 I can’t exactly say I told you so, since this particular pairing never crossed my mind. But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 22, 2007

I receive a great many press releases from Business Objects. Turns out they’ve been launching a whole new brand identity (in case you also missed that memo, check out the May 2 press release ). Mostly I swat them away like gnats, on the theory that Business Objects is Business Objects and the details don’t really matter.

Enterprise Management 120

Enterprise Management Business Press Acquisitions 120

Customer Experience Matrix

JULY 22, 2011

I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration. But marketplaces do make it easier to find compatible applications and, done right, ensure that deployment is very simple.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

DECEMBER 1, 2017

Daily press announcements include a constant stream of news from companies that have found some new way to accumulate data about where people are going, who they meet, what they’re buying, what they plan to buy, what content they’re consuming, and pretty much everything else. growth in alternative personal data sources.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

MARCH 14, 2007

I consider it a point of honor not to simply reproduce a vendor’s press release. So when Marketing Management Analytics sent one headed “ Most Financial Executives Critical of Marketing Effectiveness Measures: Only 7% Say They are Satisfied with their Company's Ability to Measure Marketing ROI ”, I asked to see the details.

Effectiveness 120

Effectiveness Paid Search Agency Work Management Press 120

Customer Experience Matrix

JULY 31, 2012

Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. The second method uses revenue estimates for individual vendors. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

JUNE 29, 2011

This felt like a pretty clever question until I later saw it was addressed in the AppCloud press release. I did ask Eloqua how AppCloud relates to its Revenue Performance Management positioning. The answer came smoothly enough: AppCloud makes it easier to gather the activity data needed for Revenue Performance Management analysis.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 14, 2010

Although the press release is short on details, the company told me that what it's really providing is a “share to social” option for system-generated emails. But it doesn’t seem to include the case management features that a publicity or service department would use to interact with individuals.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 16, 2006

A press release from The Customer Respect Group ( www.customerrespect.com ) last week announced results from a survey of how “High-Technology and Computer Industry” companies treat their customers online. Short answer: a bit better than average except that they’re really bad at answering emails.) But who is the Customer Respect Group?

Peer-to-peer 120

Peer-to-peer Press Customer Surveys Analysis 120

Customer Experience Matrix

MAY 11, 2007

For the moment, from the press release, it appears that Vtrenz will remain a separate operation.) This makes Vtrenz more of an integrated online marketing solution than the other two—or, at least, it will if and when the Vtrenz technology is actually linked with Silverpop.

Vtrenz 120

Vtrenz Press Acquisitions Loyalty 120

Customer Experience Matrix

MAY 20, 2013

By developing a structure that fits the CDP model, Silverpop has responded to a pressing client need and established itself in an important new category. I’m increasingly convinced it is the only way that marketers will be able to keep up with ever-expanding channels and customer expectations.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 15, 2009

This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JULY 28, 2010

So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

MARCH 4, 2011

The company’s press release puts the key claim succinctly: “ The Act-On Integrated Marketing Platform disrupts the conventional wisdom that companies need marketing automation solutions that are expensive, complex, and require significant services engagements to get them up and running.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Customer Experience Matrix

DECEMBER 20, 2012

Eloqua’s press release promises that Oracle will “significantly increase engineering investments in Eloqua products” and “make Eloqua the centerpiece of its Oracle Marketing Cloud”. Working marketers care more about how this affects the products and services they’ll get as current or potential Eloqua customers.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The press release is frustratingly vague (“With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand.”)

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

SEPTEMBER 20, 2006

For example, the September 11, 2006 press release announcing their newest version, headlined “RightNow 8 Helps Companies Deliver Exceptional Customer Experiences,” defines customer experience in the first paragraph as “the sum of interactions with a company's products, people and processes”.

Marketing Management 120

Marketing Management Vendors Press CRM 120

Customer Experience Matrix

DECEMBER 8, 2011

Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities. A standard set of features will emerge as the industry figures out what’s really important. The list below presents each vendor with a brief explanation of the table entries.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The outlier here is eTrigue , a long-established player that I've never looked at in depth. Their ranking is still very low, but has increased substantially. I'll explore further when time permits.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

APRIL 26, 2007

According to the press release, Responsys hopes to become “the only on-demand marketing company capable of helping marketers not only deliver – but predict and deliver – the right messages to each customer, via email, direct mail and mobile.”

Loyalty 120

Loyalty Buy Work Management Multi-Channel 120

Customer Experience Matrix

MAY 11, 2010

The problem was that this particular client had other marketing challenges that were more pressing. As author of The Marketing Performance Measurement Toolkit and a frequent speaker on the topic, I was surprised to find I didn’t like the idea. This got me to thinking.

Advertising Agencies 120

Advertising Agencies Vendors Paid Search Agency Education 120

Customer Experience Matrix

JUNE 2, 2009

No one seems to be executing meaningful dialogs through social media, even though that is marketers’ truly pressing need because doing it manually is so expensive. Of course, this ties into the larger need for automated personalized dialogs that I have previously identified the future of demand generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2011

Perhaps this will finally change as data becomes more widely available, CEOs press for clearer return on marketing investments, and the exploding complexity requires better measurement to keep marketing under control. Many marketers claim they want better analysis but few have made the investment.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 10, 2014

Marketo has described itself as a platform for at least a year now (see this press release , for example) and I’ve been talking about marketing systems as platforms for even longer. But Marketo had the hype-blasters turned to 11, so the news is impossible to ignore. My main reaction was, what’s new?

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JULY 27, 2009

Here’s the press release. I saw a quick demonstration today of a new social media feature that Genius.com will release at the end of September. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2009

The analyst firms love them because they get lots of publicity, both directly because the press loves a horse race and from the winning vendors who promote them. Buyers love them because they can save work by considering only the top-ranked alternatives (even though vendors piously warn this is inappropriate).

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2012

As you’d expect, it was traditionally used in enterprise systems where complexity is a more pressing challenge. Dynamic content lets one email or Web form serve different segments, so marketers don’t have to create and keep track of so many separate versions.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

MARCH 29, 2011

eBay ’s $2.4 I suppose that’s legitimately the main point of the story.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

MAY 24, 2007

To the first point: the press release accompanying the study states that 81% of customers who rate their service satisfaction as “below average” plan to purchase from a different supplier in the future. To the second point, the study reports that 64% of customers had to access service channels two or more times to resolve their issue.)

Studies 120

Studies Customer Satisfaction Service FAQ 120