B2B Memes

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A Look Inside a B2B Editor’s Head

B2B Memes

Although there is plenty of online debate and discussion of journalistic issues, the mass of it concerns the daily press. Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Related posts: Do B2B Editors Get Twitter?

Ethics 100
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Journalists as Buzzword Killers

B2B Memes

In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. Now as Gordon notes, such words are bad enough when they appear in press releases. Here are the top 12 offenders: leader. innovative. award winning. Here are the top 12 offenders: leader.

Ethics 100
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Managing Your Career in the Social Media Era: Sources

B2B Memes

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The

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No Monopoly on Lousy Content

B2B Memes

Bardella suggests that his job is much easier than it should be: “‘Some people in the press, I think, are just lazy as hell. Manipulation of the press is nothing new, but it’s much easier in an era that “demands less quality and more quantity.” There are times when I pitch a story and they do it word for word. That’s just embarrassing.

Content 100
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The Case Against Content Worship

B2B Memes

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now.

Content 100
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This Might Be Big: IDG Enters Content Marketing

B2B Memes

In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ).

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The Case Against Content Worship

B2B Memes

Via the Media Briefing , this thought-provoking if rambling takedown of publishers’ unwarranted faith in content : “Once upon a time content in this industry was the reworked press releases that kept the advertising apart on the printed page. It was never valuable and it isn’t now.

Content 100