Paul Gillin

AUGUST 26, 2011

This was a theme that was borne out in every presentation: It’s not about the company but about what motivates customers. His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. Words of wisdom: “People want to be heard.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 5, 2011

When you think in terms of what your customer wants, rather than what you need to sell, you create new channels of word-of-mouth awareness. My presentation to this week’s DMA conference is below. View more presentations from Paul Gillin. Lots of direct marketers still haven’t bought into this idea.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 3, 2013

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. I’ve been privileged to be on the stage for the past four years to present awards to some remarkable companies that are innovating with social media and to participate in numerous other BtoB events.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MARCH 13, 2012

With 20 of the world’s largest 27 cities and a growing population of young people, emerging markets present attractive growth possibilities, Ng said, but their technology needs aren’t the same as those of western economies. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Use welcome pages to present an attractive and exciting introduction to your company. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

DECEMBER 1, 2010

Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). Unless [publishers] embrace Web redundancy as a strategy, all those extraordinary words will continue to live in the remote continents of the unlinkable,” he said. This is old-media thinking.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 29, 2010

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 The curator starts by presenting the engine with a basic set of keywords. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. More wheat, less chaff.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 7, 2010

His favorite venue for a well-timed wisecrack was a full room, usually during a pause in an executive presentation. He was quick with a wisecrack, but also with a gentle word of reassurance when appropriate. Tom’s weapon was the one-liner. His timing was brilliant and his wit often withering.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. And they’re busy. It has 532 responses. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 6, 2011

Stories of social media failures will become more frequent as practitioners realize that customer conversations are time-consuming to maintain and that peer conversations present as many problems as they do opportunities.”. The key word in that sentence is “we.” Success comes from building community one brick at a time.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&# Customers who arrive via word-of-mouth recommendation are twice as loyal as those who respond to an ad.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

SEPTEMBER 23, 2010

Are prepared presentations permitted? Experienced speakers know the discomfort of sitting to the side while a person they’ve never met reads a 500-word introduction in a monotone. How long can each panelist speak? How will audience questions be handled? Summarize questions you plan to ask. Keep introductions brief.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

JANUARY 16, 2012

The demo also shows integration with back-end content management systems so that community managers can share content such as PDFs and Word docs from within the Enterprise Content Manger directly with the community. The resulting site can resize and present content according to the capabilities of the device. User Presentations.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 4, 2012

Rather than asking guests to introduce themselves, Larry went around the table clockwise – beginning to Hoffman’s left so that the guest of honor would go last – and said a few words about everyone in attendance. He then asked each person to share one little-known fact about himself or herself. Know when to end.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. I can’t remember a single cross word anyone ever said about the boss. Most mention the same word: “mentor.”

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

APRIL 13, 2011

SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Record as many presentations as possible and post them as podcasts or video podcasts. Ask speakers to contribute posts of 300-500 words. Content from past events is your best promotion for future events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. Everything after the word “public/” is a unique code that tells where the visitor came from. My biggest concern is that these ideas are overly simplistic.

ROI 50

ROI Paid Content Social Marketing Webcast 50