Paul Gillin

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Weinberger Wisdom

Paul Gillin

Here are my notes from David’s presentation this morning to the Mass. For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before.

Web 2.0 50
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Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&#

Rules 50
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Delay Is Killing Major League Baseball

Paul Gillin

And the usual delay factors that afflict nearly every game were present: Too many catcher-pitcher meetings at the mound, too much time between pitches, too many visits by pitching coaches and too many players futzing at the plate between pitches. Eight minutes! All this to review a play that lasted less than 5 seconds.

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How to Calculate Social Marketing ROI

Paul Gillin

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.”

ROI 50