Biznology

article thumbnail

Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

article thumbnail

Plato, the Allegory of the Cave, and the digital enterprise, part 2

Biznology

Source: Wikipedia ). In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. They discovered the sun, which Plato uses as an analogy for the fire that man cannot see behind.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Cons of Living through a Coronavirus Crisis

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. The phrase “cabin fever” is synonymous with “stir-crazy” — from the use of stir to mean “prison,” according to Wikipedia.

article thumbnail

3 insights from intelligent content conference

Biznology

I thought I would present three of them here. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”

article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. In the book I said you should be the Wikipedia of your most important topics. But there’s no shortcut to gaining authority on a topic. You have to develop a lot of content, and it needs to be interwoven into experiences for the target audience.

SEO 217
article thumbnail

How do you coordinate social media in a large organization?

Biznology

Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around.

article thumbnail

Digital Marketing Is Still Direct Marketing

Biznology

Image via Wikipedia. You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. Last night's presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media.