Customer Experience Matrix
MAY 27, 2009
In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The idea is to make it easier for the sales person to see patterns and then to drill into the details.
Customer Experience Matrix
OCTOBER 18, 2006
In fact, this may be the least effective white paper I’ve ever seen. The first two, “Face the Facts” and “What’s Old is New (Again)”, present general background that boils down to the notion that segmentation is important in online marketing. But I was disappointed. It doesn’t even deliver on the simple promise of its title.
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Customer Experience Matrix
JUNE 22, 2016
I’ve just released a white paper, sponsored by Tealium , with specific suggestions for how to make this happen. We’ll be presenting the paper and related research in a Webinar tomorrow (Thursday) at 12:30 p.m. You can download it here. Eastern time. You can register here for the Webinar.
Customer Experience Matrix
SEPTEMBER 30, 2014
I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Defining Your Marketing Technology Strategy presents a framework for coordinating your marketing systems and links to an online tool that analyzes your current situations and recommends how to improve your systems.
Customer Experience Matrix
DECEMBER 13, 2014
But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Complexity of data.
Customer Experience Matrix
JANUARY 5, 2012
This makes it even easier for me to doctor photographs for my presentations. The dominant image of this Webinar, and the eponymous white paper (available on the RaabGuide web site), is a high stone wall representing the effort required to deploy a marketing automation system.
Customer Experience Matrix
OCTOBER 15, 2010
My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process. Better to avoid financial measures at all if you can't do them properly.
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