Chris Koch
JUNE 18, 2012
The posts won’t be controversial so much for the content itself (although I hope that that happens eventually) as for the way I’m presenting it. I wanted to present the core arguments here to see what you think. I’m going to channel other people’s ideas, not my own. You can read the entire post here. Related articles.
Chris Koch
JANUARY 21, 2011
Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.
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Chris Koch
JANUARY 8, 2010
Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.). Using ideas from the learning network, marketing needs to develop content.
Chris Koch
JANUARY 29, 2010
The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change. Culture and location.
Chris Koch
JANUARY 29, 2010
The price is the forms we make people fill out to download white papers or sign up for events. If you download two white papers a week for a month, you should expect a call from a salesperson. Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change. Culture and location.
Chris Koch
AUGUST 21, 2009
What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).
Chris Koch
AUGUST 21, 2009
What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Marketers must become publishers, with a process for refining and presenting thought leadership content through various vehicles, (such as conference presentations, white papers, social media, etc.).
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