Marketing Interactions

JUNE 27, 2021

Second, these conversations create buy-in and ownership across functions for the establishment of actionable buyer and customer insights that will get used in the presentation of consistent buyer and customer experiences. I build and present mine in a way I’ve found valuable because they help my clients use them to great effect.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is something I’m thinking a lot about given the shift to self-reliance.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

OCTOBER 24, 2021

From email to reports to memos and team presentations, and more. If they speak at conferences or on webinars, record, transcribe and use their presentations as source information for content. But it’s more than that. Everyone is a writer in today’s business world. Communication is a critical part of getting work done.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

NOVEMBER 2, 2021

At the end of every webinar you present. When they attend a webinar about how to evaluate a solution to address the problem, they’ve likely decided it’s worth solving. In the recorded sales calls you listen to. In the win/loss assessments conducted by revenue teams. In the chat threads on Zoom calls and virtual event sessions.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75