chiefmartech

SEPTEMBER 1, 2019

Here’s what you get access to, at absolutely no cost, with this pass: The entire Expo Hall, with more than 70 innovative martech vendors. Full-length Solutions Track sessions led by market-defining vendors. Downloadable conference speaker presentations. — come and join us for free with the MarTech Expo+ Pass.

Vendors 51

Vendors Conference Case Study Case Studies 51

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 84

Vendors Tips Allocation SWOT 84

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. I did look at every vendor shown in the graphic and each includes at least some marketing systems.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications. I don’t know the answer.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

PathFactory

MAY 24, 2023

GTM Perspectives are third-party validated assessments of Go-to-Market Vendor Solutions that are primarily focused on how to get the most out of an investment in technology. The post A Go-to-Market Perspective Presented by GTM Partners appeared first on PathFactory.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

chiefmartech

FEBRUARY 7, 2020

It’s the kind of report that I open with the enthusiasm of that kid from the movie A Christmas Story opening the present of his dreams. (I’ll Participants in the study reported which capabilities they would like martech vendors to improve in order to better optimize marketing. Okay, martech vendors: the market has spoken.

Vendors 119

Vendors Paid Search Agency API Correlation 119

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. And we know that the customer is actively progressing through the vast majority of the purchasing cycle (or customer journey) without the vendors.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Pricing: contact vendor. Pricing: contact vendor. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Image credit: Teooh.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. Most interesting vendors Writer.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Bionic

FEBRUARY 19, 2021

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Payments – Automate the process of managing advertising vendor account payables.

Budget Programs 65

Budget Programs Vendors Order Terms and Conditions 65

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. 1st party intent data is derived by measuring and analyzing the engagement of known prospects, with content presented to them, to predict their buying intentions. Many vendors rely on reverse IP lookup to identify “active” companies. The Problems with Third-Party Intent Data.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Customer Experience Matrix

NOVEMBER 19, 2011

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support. Change the Present. Forget the Past.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Martech

APRIL 17, 2024

It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Call on vendor and tech partners to help us succeed. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. 1st party intent data is derived by measuring and analyzing the engagement of known prospects, with content presented to them, to predict their buying intentions. Many vendors rely on reverse IP lookup to identify “active” companies. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Customer Experience Matrix

NOVEMBER 16, 2011

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Defining Your Marketing Technology Strategy presents a framework for coordinating your marketing systems and links to an online tool that analyzes your current situations and recommends how to improve your systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

APRIL 2, 2015

Several presenters diagrammed the actual marketing systems in place at their companies. A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. -

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 28, 2010

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. A higher average means that more vendors provide the feature.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

B2B Marketing Directions

APRIL 21, 2019

The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a marketing or sales capacity.

Vendors 49

Vendors B2B Content Customer Surveys 49

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

LeanData

JULY 13, 2020

March 19, 2020 — LeanData, the leading provider of Revenue Operations solutions, was named the leading vendor for Lead-to-Account Matching and Routing in TOPO Research’s annual sales and marketing technology reports. The post LeanData Named Leading Vendor for Technologies in Sales and Marketing Tech Stack appeared first on LeanData.

Work Management 52

Work Management Marketing Management Vendors Leads 52

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Engagio

OCTOBER 16, 2017

We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM. In part 3, you’ll learn how to evaluate the myriad of ABM vendors in the B2B space so you end up with the best solution that meets your needs.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 2, 2012

The table below presents clients, employees, and clients-per-employee ratios. Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Salesforce Marketing Cloud

MARCH 4, 2024

Here’s a striking revelation: Despite all respondents making plans to adopt AI, only half were able to choose the correct definition for both predictive and generative AI when presented with both side by side. Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor.

Work Management 116

Work Management Trends Business Forrester 116

Content4Demand

SEPTEMBER 18, 2018

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek , a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). .

Advertising Agencies 40

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 40

Customer Experience Matrix

JUNE 27, 2021

It’s done by IT under “build” and “low-code” approaches, by the users themselves under “no-code”, and by the software vendor under “buy”. But it’s distinctly separate in “no-code” and “low-code”, since it’s purchased from the software vendor rather than built by either users or IT. We can ignore that for present purposes.)

Work Management 296

Work Management Marketing Management Buy Ad Building 296

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. These figures account for a combination of companies installing CRMs for the first time and other organizations switching CRM vendors. billion doing so, according to new analysis from ZoomInfo. billion estimate.

Work Management 246

Work Management Analysis Marketing Management Cost 246

The Point

FEBRUARY 25, 2022

Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors. Marketing attribution is a good example.

Class 243

Class Marketing Attribution Advertising Agencies Paid Search Agency 243

KoMarketing Associates

OCTOBER 7, 2016

My presentation from The Alabama Global Supply Chain & Logistics Summit in Mobile Alabama this past October 2016. How do you choose the right tools, tactics, and vendors to ensure success? Key questions to ask vendors when considering new partnerships for building out online experience. About The Summit.

Ad Building 221

Ad Building Vendors Conference Tactics 221

Customer Experience Matrix

AUGUST 20, 2012

Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable. Items with the greatest change in average score are the ones that vendors are adapting most rapidly.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120