Marketing Insider Group

JANUARY 2, 2024

Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords. They aim to generate qualified leads and establish credibility, trust, and authority within the industry. Navigating challenges and maximizing opportunities.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Brightedge

OCTOBER 11, 2022

It also presents an attractive proposition to SEOs because it allows them to let search engines know about changes to their sites instantly. Follow the steps below to start using IndexNow: Create and host an API Key: You need to generate an API key to verify ownership of your site and any submitted URLs. Other Key Indexing Trends.

Practices 127

Practices Trends Best Practices API 127

Envy

FEBRUARY 21, 2022

Jumping between tabs and many slides during a presentation isn’t the ideal way of presenting your data. All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

Hubspot 116

Hubspot Features Press Marketing Report 116

seo.co

APRIL 29, 2022

Put simply, this is a statistical assessment of variable correlation; when the ranking factor is present, rankings tend to increase. This represents the total number of nonzero factors used throughout the URL. Search Result Display URL Matches. How many keyword matches are found in the URL displayed within SERPs?

Lead Ranking 111

Lead Ranking Lead Scoring Google Correlation 111

Marketing Insider Group

MARCH 10, 2021

Google presents these images in any organic position. SEO-friendly URL. Related questions present an opportunity to find featured snippet keyword opportunities you can then use in your content. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. Descriptive file name.

SERP 273

SERP Paid Search Agency Features Companies 273

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. You can organize things and save time with site crawling tools that index URLs and export them to a spreadsheet. A critical aspect is finding content competitors that are not direct business rivals. Auditing content takes a significant amount of work.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Unbounce

JULY 20, 2021

Here are three things to start doing to optimize: Run frequent speed tests: Pop your landing page URL into Google’s PageSpeed Insights test. Reduce your redirects: A redirect is a URL that sends the visitor to another URL. Look at how this Awayco landing page presents its elements. Or the Unbounce Landing Page Analyzer.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Presentations and Podcasts. Even more impactfully, your key executives and other company representatives should be able to articulate your UVP clearly and concisely when they have the opportunity to present to an audience or be part of a podcast.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Webbiquity

SEPTEMBER 10, 2020

The content should be well-presented, easy to navigate and comprehensive in its scope. Bing allows you to submit the URLs of new content through Bing’s webmaster tools. Webmasters can submit up to 10,000 URLs a day for most websites. Is the content indexed? Does your website connect to other websites?

Practices 187

Practices Organization Best Practices Content 187

Blue Flame Thinking

JULY 19, 2023

Deliver a strong user experience It’s important to provide a positive experience, which includes navigation, information presentation, user journeys, and page components. Design and information presentation should be fresh, engaging, and load quickly. To maintain search ranks, reroute outdated URLs to more recent ones.

Marketing Websites 88

Marketing Websites Marketing Agencies 1 Sample Guidelines 88

seo.co

FEBRUARY 14, 2022

Your main goal is to present certain information to your customers, so it’s easy to get lost in thinking that it doesn’t matter how you structure that information. Structuring Your URLs. The structure of each individual URL in your website is also important for SEO. to one that looked like this: [link]. Site Speed.

SEO 98

SEO Optimization CMS Development Lead Ranking 98

Martech

NOVEMBER 8, 2023

“I always tell my clients the best place to start your marketing automation program is on a whiteboard or on a Lucidchart so all the members of your team know what’s going on,” said Ali Schwanke, founder of consultancy Simple Strat, in a presentation at The MarTech Conference. “I

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Tips 116

Brightedge

FEBRUARY 15, 2022

Here are your two main options when it comes to picking a URL structure: Sub-domain: Host foreign language content on your current domain but create a separate site (e.g. It’s also possible to amend a URL with parameters of the form site.com?loc=. Expanding overseas can present you with incredible opportunities to grow your business.

Practices 141

Practices SEO Best Practices Domain 141

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Marketing Insider Group

SEPTEMBER 22, 2020

It’s basically a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. You also need to implement a tracking code, such as Google’s Campaign URL Builder , so you can track the effectiveness of your landing page. Having a landing page isn’t enough, though.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

MeetingOne on Webinars

SEPTEMBER 25, 2019

Based on the first rehearsal of your webinar presentation, you’ve hopefully built out your webinar storyboard. With these tasks complete, it’s time to tackle the entirety of the webinar presentation! Your goal for this session is to dry-run through every aspect of your webinar presentation succinctly.

Webinar Metrics 28

Webinar Metrics Bandwidth Work Management Eye-Tracking 28

seo.co

MAY 6, 2021

While it is a top priority to create a presentable report showing marketing capability, there’s no point in indulging in creating a fancy report and wasting your time. A title slide is essential to create with the reporting month date, client’s site URL, and your logo. URLs Crawled. Duration Of SEO Report Creation. HTML issues.

SEO 105

SEO Template SERP Keywords 105

Litmus

AUGUST 22, 2023

Get the URL of your font file To start, you need the web font’s URL to call it into your email. Where you’ll find it depends on the font source: If you’re using a web font service : the site or tool should have the URL. If you’re using Google Fonts, finding the URL is tricky but not too difficult.

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Conductor

NOVEMBER 30, 2021

Google Ads that execute without specific URL parameters can be one cause of this. The anchor text of an internal link sends a signal to search engines that the destination URL is topically relevant to searches for that anchor text. Use static HTML absolute URLs. Absolute URLs are more useful than relative URLs (e.g.,

Lead Ranking 105

Lead Ranking Lead Scoring SEO Keywords 105

Stevens & Tate

DECEMBER 4, 2023

If you don’t have the budget for a full vehicle wrap, displaying your brands website url or a QR code in the window is a good way to bring awareness to your brand. Read more about branding: The Power of Story Branding Unique Packaging and Presentation: Your product’s packaging is an often overlooked marketing opportunity.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. After realizing they were missing out on a highly relevant audience from a marketing podcast, the team set up a chatbot on their site with a specific keyword and custom URL.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Litmus

APRIL 23, 2021

Get the URL of your font file. You’ll need your web font’s URL to call it into your email. Your web font service should have this URL. But if you’re hosting the font file yourself, get the URL from where the web font sits on your server. Make sure it’s a public URL and not coming from a local server.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Martech

MAY 9, 2022

“Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “A great virtual event experience is not just streaming presentations to an audience,” said Bornstein.

Top of Funnel 101

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 101

seo.co

FEBRUARY 10, 2022

If a page is inaccessible but still has an indexed URL, it will produce a 404 error upon being accessed. If this is the case, and the problem URL should theoretically be live and accessible, you’ll have to perform a root cause analysis to track down the source of the problem and correct it. Creating Redirects. Simplicity is important.

Marketing Websites 97

Marketing Websites Landing Pages Lead Ranking Lead Scoring 97

Brightedge

AUGUST 8, 2022

The current mobile landscape presents a multifaceted but also definite picture. If you have separate URLs for mobile and desktop, verify them both in Search Console. Update URLs on your mobile site if necessary. What’s the State of Mobile? And it leaves SEOs in no doubt about the importance of mobile optimization.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Navigate the Channel

JULY 9, 2023

Probably not, but an error in how food is initially presented (and described) makes you doubt the quality of the entire dining experience. Presentation isn’t an afterthought On websites, as in life, presentation counts. And NEVER change the URL because Google will treat it like a brand-spanking new page and it’s start-over time.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

Lead Liaison

AUGUST 17, 2022

Drimify offers a collection of digital games that can be customized with company branding and launched virtually anywhere: on tv’s and monitors, websites, via URL and by QR code scanning. Mentimeter templates and interactive elements are simple and help presenters to deliver information in engaging and memorable ways.

Ad brokers 62

Ad brokers Companies Lead Liaison Lead Capture 62

SmartBug Media

AUGUST 31, 2020

Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success. Measuring your efforts on review site profiles can effectively be done using tracking URLs. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Valasys

SEPTEMBER 29, 2022

Basically, search engines like Google get to know about your website, run through everything present there, and then associate it with searches, and that’s how you get quick results. This file has the list of URLs that need to be crawled. Once that is done, they go through the URLs to skim through any other links.

Work Management 52

Work Management Content Marketing Management Internet Marketing 52

Hubspot

JUNE 3, 2015

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. But crafting a compelling story for your presentation takes time. But crafting a compelling story for your presentation takes time. which has 2 million+ views).

Template 28

Template Design Storytelling High Quality Lead 28

Predictive Response

DECEMBER 16, 2020

Mixed content presents a security risk for your site visitor as well as to your website. To verify and/or resolve your URL settings, follow these instructions. However, any externally hosted URLs or images on sites with HTTP protocol may be blocked. Here are some useful instructions to help fix mixed content.

Google 52

Google Opt-out Opt-in Custom Publishing 52

Moz

MARCH 23, 2021

This can happen for a variety of reasons: a mis-shared link, a forgotten redirect, a misspelled word in the URL, etc. The easiest way I’ve found to identify these URLs is to navigate to a page I know doesn’t exist on my website. For example, you may type in example.com/roger-rocks, then, when the page loads a 404, grab the title tag.

Analytics 75

Analytics SEO Marketing Websites CTR 75

Litmus

AUGUST 24, 2021

Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. However, there is a little-known third choice…. The preview text hack.

Deliverability 144

Deliverability Display Communities Newsletter 144

ClearVoice

DECEMBER 5, 2019

Fair or not, how you present yourself to the world matters. Simply click the green button in the bottom right corner that says “Add Content” and choose between pasting a URL or uploading your content. When you copy and paste your URL or upload your content, a box will appear allowing you to add more info. Don’t skip this step.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Social Media 87

Litmus

JULY 23, 2021

Most iOS versions of Apple Mail turn phone numbers, URLs, and email addresses blue—but leave physical addresses and times in the original styled color (red, in the example below). Website URLs. For Outlook desktop clients, URLs and email addresses will always appear as the default colors if you don’t wrap them in <a> tags.

Class 123

Class Work Management Marketing Management Tagging 123

Sprout Social

APRIL 26, 2023

To do this, we changed up the text and how information was presented in each post. The solution: To track how many people clicked on your comment link, use UTMs to track your URLs. A UTM is a basic code snippet added to the end of your URL. The link-in-comments posts had a “social-first” design.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Litmus

FEBRUARY 5, 2021

It allows you to add any information your subscribers may need to know about the event such as location, description, and a URL. It will generate the entire URLs you’ll need to include in your email for each person’s calendar. you need to decide how you’re going to present your Add to Calendar link. Start your free trial ?.

Class 143

Class Display Tagging Paid Search Agency 143