Customer Experience Matrix

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Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. I'll present a checklist for evaluating your stack design along those dimensions. - This is something I’ve done for years as a consultant but it’s now an especially hot topic.

Planning 120
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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

“Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites. Buying Signals” draws on Twitter only.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads. Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo.

Act-On 120
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Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

Attendees I spoke with were uniformly pleased with the quality of the presentations. We could have a speech recognition vendor listen to the presentations and score them for buzzword bingo. Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. You’re welcome.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. The work adds up so quickly that most marketers can’t afford to do it.

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. This latest vision was appealing enough to attract $54.7 The system has some other advantages.