Chris Koch
MAY 6, 2011
Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. The only difference between us and the monkeys is that we usually remember to eat while we watch the Oscars or check our Twitter follower counts.
Chris Koch
NOVEMBER 12, 2010
Those people may receive media training, presentation and speaking training, etc. Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. to prepare them to be public representatives of the company.
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Chris Koch
DECEMBER 2, 2011
Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.
Chris Koch
DECEMBER 2, 2011
Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. The presentation mostly hypes Eloqua’s Facebook campaign, but a couple of things stood out for me.
Chris Koch
OCTOBER 30, 2009
One is the river of planned content—the conference theme, the presentations, etc.; These are not the people we imagine Twittering about their need for complex enterprise IT services. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs.
Chris Koch
JANUARY 8, 2010
Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network. Using ideas from the learning network, marketing needs to develop content.
Chris Koch
JANUARY 21, 2011
It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. Buyers have higher expectations for intimacy. And this is how we address the issue of scaling intimacy.
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