Chris Koch
JUNE 18, 2010
In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. And he aims to give away (as in free) as many services to his customers as possible.
Chris Koch
NOVEMBER 12, 2010
Those people may receive media training, presentation and speaking training, etc. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company.
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Chris Koch
SEPTEMBER 29, 2011
Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Has a narrative. Demonstrates mastery. Can be delivered on.
Chris Koch
SEPTEMBER 29, 2011
Great ideas are better when they are presented in the context of a story with a beginning, middle, and end. The ideas should be presented against a backdrop of deep contextual understanding and experience. Has a narrative. Demonstrates mastery. Can be delivered on.
Chris Koch
AUGUST 21, 2009
Professional services firms expect their consultants to be thought leaders and that expectation flows through everything those firms do, from recruiting, to training, to marketing. Determine the readiness of the organization. Thought leadership requires a cultural commitment to the development of ideas and strong executive support.
Chris Koch
AUGUST 21, 2009
Professional services firms expect their consultants to be thought leaders and that expectation flows through everything those firms do, from recruiting, to training, to marketing. Determine the readiness of the organization. Thought leadership requires a cultural commitment to the development of ideas and strong executive support.
Chris Koch
MARCH 26, 2010
Then make a plan for hitting those topics in as many different types of content as possible (blog posts, conference presentations, videos, etc.) Journalists are trained to separate the compelling ideas from the chaff and develop them with supporting evidence and case examples. sustainability or cloud computing). Buddy them up.
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