Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri. Image credit: CPS, Inc.

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Heinz Marketing

MARCH 5, 2020

Countless hours of work by organizers, presenters, sponsors and even attendees – gone. Since we’re going to that trade show anyway, how do we make our booth more attractive? How do we stand out from everyone else sponsoring, presenting, shouting at the crowd? Or are they? How do we make our chochkies more desirable?

Trade Show 101

Trade Show Peer-to-peer Webinar Metrics Communities 101

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? How many presenters it supports.

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Trade Show Webinar Metrics Planning Co-Registration 105

Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. All of the innate concepts are presented with a well orchestrated scavenger hunt. Taps into Innate Desire to Win: People love to win. People love to compete.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

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Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined. Be Flexible.

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Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

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Differentiation Trade Show Interactive Marketing CMO 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Develop a custom landing page describing your presence at the show, with an emphasis on demos, presentations, and networking events.

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Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Be strategic about what trade shows you attend .

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DiscoverOrg

MAY 6, 2016

Trade show season is here. Instead of reading a two-page description of what the most effective strategies are, I want you to watch a short, 45-minute webinar that shows successful trade show strategy, messaging, cadence, and methods that increase conversions. This is equally as important as the post-show follow-up.

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Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

Sword and the Script | B2B

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. trade show market will be cut in size by almost two-thirds this year.”

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Trade Show Marketing Budget Creation Marketing Budget Buy 70

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads. IBM Think 2019.

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Trade Show Gartner Conference Work Management 113

Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. Stands and kiosks have also become virtual, removing one of their tools of choice from the sales forces.

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Trade Show Conference B2B Marketing B2B 59

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. Create a list of people who could potentially go to the trade show. Now the trade show is over.

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Trade Show ROI RFP Work Management 120

Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. Exhibit Space = 30 percent.

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Trade Show Budget Programs Allocation Tips 84

DiscoverOrg

MAY 6, 2016

Trade show season is here. Instead of reading a two-page description of what the most effective strategies are, I want you to watch a short, 45-minute webinar that shows successful trade show strategy, messaging, cadence, and methods that increase conversions. This is equally as important as the post-show follow-up.

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. (I

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Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Navigate the Channel

MARCH 15, 2022

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. This year’s event features around 200 construction product manufacturers as well as eight live building and product demonstrations presented by manufacturers. JLC Live | March, 24 th – 26 th , 2022.

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Trade Show Ad Building Peer-to-peer Work Management 65

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

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Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

MarketJoy

JULY 17, 2020

You will find numerous posts from people expressing how heartbroken they are because they will not be able to attend a particular event or that are disappointed to miss the information that was going to be presented. The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy.

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Trade Show Lead Generation Conference Lead Scoring 59

markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. Arming them with iPads, where they could access a short presentation. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad. The fun didn’t end at the trade show.

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Trade Show Event Marketing Advertising Agencies Work Management 120

Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts. Add the award to your LinkedIn profile, then click “share with your network.”

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Thought Leadership Peer-to-peer Press Trade Show 130

Navigate the Channel

APRIL 12, 2018

Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them. Introduce New Products.

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Trade Show Marketing & Strategy Sample Paid Search Agency 62

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

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Best Practices Work Management Click Fraud Marketing Management 100

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right? Before the Event.

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Trade Show Work Management Planning Paid Search Agency 96

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

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Trade Show Ads Mobile Advertising Conference 100

Valasys

OCTOBER 16, 2019

As the spending power & influence of the millennials on the farm industries increases, the Mobile App from Growerstock provides the requisite experience to suit the demands of the present generation. Dealmakers make the best of the opportunity & can keep tabs on active trades with the intuitive IOS App.

Optimization 49

Optimization Mobile Marketing B2B Network Marketing 49

Schubert B2B

MAY 11, 2018

I can’t believe it…it’s been almost six months since I had written a blog to marketing managers about planning ahead for your first b2b trade show. Ensuring Trade Show Prep Stays on Track. Sticking with your brand identity and trade show marketing strategy is extremely important. they needed for their show.

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Trade Show Conversion Paid Search Agency B2B 59

Hubspot

MARCH 4, 2020

Let's say you're gearing up to make your pitch at a potential client's office, a trade show, or even on Shark Tank. As someone with plenty of experience public speaking as a former diplomat and a public speaking coach, I've curated a few tips you can use to excel at your next presentation without letting fear hold you back.

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Thought Leadership Trade Show Curation Work Management 86

Leadspace

MAY 26, 2020

For instance, if you’re looking to present speakers or host an interview, then pre-recording is a good option. . The post From Trade Shows to Virtual Events: The Modern Marketer’s Journey appeared first on Leadspace. You can opt to pre-record your content or host it live. .

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Trade Show Planning Lead Gen Opt-out 71

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Get on the presentation agenda. So how do you make the most out of it?

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Trade Show Tips Marketing Budget Creation Planning 100

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

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Trade Show Social Media Social Marketing Media 100

Sword and the Script | B2B

APRIL 18, 2020

That’s the theme for this week’s Unscripted Marketing Links [UML] – an occasional roundup of vetted links tied to a theme and presented here for your perusal. >>> Pivoting to online events are a great option right now and so too is content marketing. >>> Looking for a B2B tech PR with expertise and execution?

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Trade Show Conference Paid Search Agency Content Marketing 80

Trade Press Services Newsletter

JULY 6, 2023

Create a separate section for publications and presentations, if appropriate. You never know when a once-in-a-lifetime career opportunity will present itself or a speaking engagement at a well-known industry conference could pop up. List information chronologically with the most recent entries first.

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Personalization Tips Brand Identity Branding 130

Kaon

JUNE 21, 2017

Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today!

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Trade Show Google Video Marketing B2B Sales 113

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. They need to do the same with trade shows. I recommend ranking trade show leads using the point-system outlined below – the higher the ranking, the hotter the lead.

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