Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Optimize Your Storytelling for Engagement and Conversion. Build an emotional connection through good storytelling.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

The Lead Agency

MAY 25, 2023

However, if you’re going to write case studies, there are a few key areas you want to get right to ensure you tell your clients’ stories effectively, make their testimonials shine, positively represent your company and leave a lasting impact on prospects.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Stevens & Tate

FEBRUARY 10, 2022

To ensure that your audience remains engaged, you need to use the power of brand storytelling. Why is Storytelling Crucial to Marketing? The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain. 5 Storytelling Techniques to Keep in Mind.

Storytelling 114

Storytelling Buyer Personas Case Studies Case Study 114

Navigate the Channel

DECEMBER 5, 2023

One of the most effective ways to connect with your audience and differentiate your brand is through storytelling. Effective storytelling can create a lasting impression and emotional connection with your customers. Staying in tune with your audience’s evolving needs ensures that your storytelling remains effective over time.

Storytelling 65

Storytelling Buyer Personas Guidelines Transparency 65

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. One of the most underrated skills in business today is the ability to write in a first-person voice.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Contently

MARCH 24, 2020

After a few more anthropology and psych classes, I realized all of academia was in a giant contest to see who could write the most confusing sentence possible. Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Why you should write at an elementary school level.

Storytelling 154

Storytelling Barriers Class Paper 154

ClearVoice

AUGUST 30, 2023

The secret to writing winning copy is to create an emotional connection with the reader. The most effective way to do that is through storytelling. Harvard Business Review found that human brains naturally favor narratives, and therefore, people are more likely to respond positively to content with a storytelling component.

Storytelling 91

Storytelling Conversion Paid Search Agency Content 91

Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The next time you’re writing a blog post, making a video, or preparing a presentation, ask yourself: Am I introducing something new into the world?

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. I can hear it now. “Oh, It’s not just Tesla.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Vigorous writing is concise.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Circle Studio

AUGUST 13, 2020

Presentations play an important role in marketing and business development. Whether speaking at a conference, making a new business pitch, meeting with a client, or hosting a webinar, presentations can be a true differentiator—for better or worse. But as important as presentations are, they can often be treated as an afterthought.

Effectiveness 141

Effectiveness Act-On Webinar Metrics Statistics 141

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. You’ll blink faster, and your heart might flutter or skip,” Elena Renken writes for NPR. What is Brand Storytelling? 5 Tips for Effective Brand Storytelling.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Trade Press Services

APRIL 22, 2024

Writing is an essential aspect of business communications, and high-quality content can significantly impact a company’s success. The ability to engage and persuade an audience through writing is not simply a matter of talent or creativity. Everyone writes, but not everyone is a writer. Yet, not everyone is a skilled writer.

Peer-to-peer 61

Peer-to-peer Business Thought Leadership Storytelling 61

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The Impact of Data Storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Editor’s tip: Having trouble writing copy that speaks to your visitors? Back your writing with numbers.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. That’s why emotions play a big role in storytelling. They told stories.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

ClearVoice

FEBRUARY 15, 2020

“Either write things worth reading or do things worth the writing.” — Benjamin Franklin. They bring your writing to life. He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. To make your #writing more compelling, pick a story angle and investigate.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Cvent strikes the perfect balance.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

ClearVoice

APRIL 5, 2022

Each chunk of short-form writing invites the reader to engage deeper into your content without a large body of text that they may not have time to read. Let’s take a closer look at what makes content a listicle and some tips for writing a great piece of listicle content. How to write listicles: tips and examples.

Tips 97

Tips Keywords Lead Scoring Lead Ranking 97

Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Webbiquity

DECEMBER 29, 2015

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.

Storytelling 100

Storytelling Effectiveness Planning Content Marketing 100

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

ClearVoice

NOVEMBER 26, 2018

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Are you incorporating visual storytelling as part of your content marketing strategy? Click To Tweet.

Storytelling 106

Storytelling Tools Top of Funnel Best Practices 106

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. 9 promotional email examples. Key Takeaways. Thank your reader for their time. Key Takeaways.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

nDash

DECEMBER 12, 2018

As a child, storytelling time was always one of my favorite parts of the school day. The final key to success in digital storytelling is identifying where your audience lives and presenting your story to them there. To learn more about Dany — or to have him write for your brand — check out his nDash profile.

Storytelling 66

Storytelling Advertising Mediums Trust Marketing Marketing Management 66

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

Tagging 120

Tagging Amazon Storytelling Conference 120

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65