It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. Fortunately, in the world of content marketing, alive with visual storytelling and social sharing and interactive media, writer’s block increasingly has less of a chance of rearing its ugly head.  Many professionals tasked with creating content marketing collateral shy away from the writing because they don’t think they’re any good at it.  Writer’s block. MORE >>

Measurement Opinion What Being on the Radio Taught Me About Writing by Michael McCarthy on March 30, 2011 E verything I learned about writing I learned on the radio. The radio spot changed my writing , sometimes in not-so-subtle ways. Writing is both high and low art, but it’s always thought of as masterful by the artist, who often inserts needless flourishes in the story to make himself happy. We don’t often look for them when we’re writing stories or putting together web pages, but they’re essential for brand allegiance. Home 1. Strategy 2. Creation 3. MORE >>

To support the brand, message and institutional goals and to connect with audiences through storytelling, delivery and presentation. Most higher ed news sites have poor design, they aren’t dynamic, there’s an unclear audience, ineffective storytelling, they aren’t social and they’re stuck in the 20th century. News and Storytelling. Storytelling takes work and it takes structure in order to work. That’s where storytelling comes in. Conferences & Events Content Production georgy cohen social writingTufts Now. MORE >>

Eventually, I'll see or hear something or be reminded of something that becomes the catalyst for a great idea that's the perfect solution to my writing dilemma. No one is more at the top of the writing game than the "Mad" men and women who write TV ads. try to take some of that clever messaging and those inspired turns of phrase from the B2C wolrd into my B2B writing. Listen to great storytelling. love to listen to great storytelling. How do you keep your writing fresh? How do the Savvy Sisters keep it fresh? Stephanie. Jamie. MORE >>

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Marty Weintraub presents “11 timeless content creation examples that have always worked,” among them demystifying myths (“Nearly every sales process is up against some level of customers’ misconceptions and other informational obstacles. Content Marketing Guides, Tips and Tactics. MORE >>