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How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more. Finally, make your storytelling fit the format you use.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

When you write a blog post, do you think about the fact that the best practices you’re using to craft your story are the same ones you learned back in middle-school English class? Interactive storytelling, however, involves a whole new set of best practices. Applying UX Principles to Interactive Storytelling. Layered Approach to Storytelling. Flexible Navigation.

15 Storytelling Techniques

Writtent

Storytelling is a major part of any content marketing strategy. Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. And since it’s so important, we’ve decided to compile a list of 15 highly effective storytelling techniques. 1. It’s online. Be Authentic.

Scaling Your Video Storytelling Without Selling Your Soul

Vidyard

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. So with this growth in volume how do we maintain quality?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. He writes about content and social media. magazine, and presented at blogging and social media conferences.

Visual Storytelling UX: Why Stories Need Design

Ceros

This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The same can happen to great content presented with an ineffectual user experience. Readers and customers know the difference between bland and enticing presentation. Happy reading! Appearance Matters.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve proved it out in a variety of roles and in many different scenarios. I’ve seen it in companies I’ve worked for and in companies I work with. love making connections with anyone in the content game, but Michele started talking about storytelling. needed to know more.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Embrace the true art of storytelling. So what should marketers do?

25 Killer Resources to Learn Storytelling

Writtent

You know what the best thing about brand storytelling is? To help you get started, here are some of my favorite resources online: For best practices, check out 15 Storytelling Techniques for Writing a Better Brand Story. 1. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling. Image source. Nancy Duarte.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. I’d like to say we’ve come a long way, but really? That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. 1) Modcloth. even NASA.

Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling

Content Standard

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?” There doesn’t have to be a difference between the story and the storyteller.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. He writes about content and social media. magazine, and presented at blogging and social media conferences.

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling. Did they even get it? Enter TED.

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Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. Effectively use humor?

Publish Or Perish – The Future Of Storytelling [Video]

B2B Marketing Insider

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In my kick-off presentation at the 2014 NewsCred # ThinkContent Summit, I talked about content marketing being the gap between what brands have traditionally produced and what audience is actually looking for. Watch my talk on “The Future Of Storytelling” below. The world has changed. billion.

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

For example, no longer can pharmaceutical companies swarm a doctor’s office and influence them to write scripts for your meds. ValueStory delivers the value storytelling in a compelling visual format, needed to emotional connect and engage each prospect. An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Indeed.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. He writes about content and social media. magazine, and presented at blogging and social media conferences.

20 Inspiring SlideShare Presentations Every Marketer Should See

Hubspot

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. In the same vein of customer behavior, Help Scout had this awesome presentation of the main things your customers wish you knew. What Would Steve Do?

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Seven Elements of Compelling PR and Social Media Storytelling

Webbiquity

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. As it turns out, many of the elements of storytelling apply to writing customer stories, new releases, blog posts and other marketing content as well. ” Setting: creating the context or setting the scene is the essential first step in storytelling. And struck by lightning.

9 Must-Use Writing Strategies [+Examples]

Writtent

Sloppy storytelling is confusing and frustrating, whether it’s in a movie or on a website. Here are nine writing strategies that can help you snag your readers and keep them interested. 1. There’s a reason this is the number one writing strategy on this list. Write something catchy that will make them interested. Image source. Captivating Opening Sentence.

How B2B Brand Storytelling Can Benefit Your Business

Writtent

Not only did he have to write interesting content, he had to create a lot of it. Leveraging people’s natural affinity for brand storytelling can transform your content marketing strategy, allowing you to produce content with a natural power to engage your audience.  In fact, investing in telling tales could be the most brilliant move you make in the months to come. Brand Storytellin

25 of the Best PowerPoint Presentation Examples Every Marketer Should See

Hubspot

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? To help you kick your own presentations up a notch, we''ve curated 25 awesome SlideShare decks below. Crispy Presentations.

7 Lessons From the World's Most Captivating Presenters [SlideShare]

Hubspot

It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”. Scott’s presentation moved people to tears and drew a standing ovation. In a word: plenty.

Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort

Contently

While Hynek handles most of the editing and writes some articles herself, BlackRock’s content has become more robust and sophisticated due to the support Hynek receives from internal teams. “It was people from retirement, investment strategy, and smart data who were saying, ‘Hey, we’ve got this great content. You probably don’t know Jim and Lyn. Or Alberto and Nory.

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Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process  in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Digg this!

How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

For each hour of your presentation, focus on diving into 3-5 core ideas instead of providing lists and lists of bullets. To make a point about storytelling, near the end of the day I ask them to shout out a key learning from the day. If you don’t want to provide copies of your slides, a paper summary that people can write on can be useful. What a mistake. Right? Right?

Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work. Write like crap if you must. marathoner.

How to Strategically Promote SlideShare Presentations on Your Blog

Hubspot

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. We often will do this on the blog: Let the SlideShare bear the burden of storytelling while the intro and conclusion are there primarily to help bring in more readers. How have you promoted a SlideShare presentation on your blog? The result?

5 Pre-Designed PowerPoint Templates for Creating SlideShare Presentations

Hubspot

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. Before you become a master presentation designer, you must be a great storyteller first,” writes Tourism Australia's head of social Jesse Desjardins in his SlideShare presentation You Suck At PowerPoint!

A Beginner’s Guide to Creating a Must-See SlideShare Presentation

Vertical Response

This social media network, which helps you create and share presentations, is perfect for businesses. By creating and sharing presentations you could boost your exposure, brand awareness and sales. The network has ready-made templates, color schemes, easy-to-populate charts and a simple editor so you don’t need a lot of experience to create great presentations.

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7 Steps to Writing a Copy That Sells

Writtent

Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Here are the seven steps to writing a copy that sells. 1. Before you write, have a clear vision of exactly what you’re selling, including the experience. Write about both. 2. Story Part I: Present a problem. Image source. There.

Content Marketing with Stories: Better than Facts

Writing on the Web

2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. case study.

Savvy Speaks: Inspiring Your Writing

Savvy B2B Marketing

Eventually, I'll see or hear something or be reminded of something that becomes the catalyst for a great idea that's the perfect solution to my writing dilemma. No one is more at the top of the writing game than the "Mad" men and women who write TV ads. Listen to great storytelling. love to listen to great storytelling. Stephanie. Jamie. Michele.

10 Shortcuts for Writing a Blog Post in Record Time

Writtent

Haven’t you ever wished you could speed up your blog post writing? Writing a variety of engaging work, getting buy in from management and measuring blog marketing metrics is definitely tough, too – but time is the real kicker. While we can’t help you convince your boss to hire another blogger, we can help you become as efficient as possible at writing a blog post.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. Rules For Writing Awesome Content by Small Business Trends. ’ Yawn. ”). Adam T. Roger C.

Overcoming Writer’s Block: 3 Ways to Sidestep the Actual Writing Involved in Content Marketing

KoMarketing Associates

Writer’s block.   It can strike at any time, whether you’ve just fired off your most impressive work to-date and you’re ready to tackle the next assignment or you’ve been struggling to find the words for your last few pieces of writing. Writer phobiacs often love to talk,” says one marketing writer in an article about content marketing solutions for the writing impaired.  Probe.

Story + Video = Powerful B2B Marketing

acSellerant

Storytelling with video delivers messages in a more interesting and concise way than other marketing vehicles. Mark Twain once told a friend, “I wrote you a long letter because I didn’t have time to write a short one.” complete media experience is written, produced, edited and presented for our viewing enjoyment. B2B products and services are complex.

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Content Marketing Spotlight Series: A Q&A With C.C. Chapman

Opentopic

Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space. Chapman is a New England-based storyteller, explorer, and humanitarian. Question: There’s a lot of talk about “storytelling” in marketing today. Additionally, C.C.

34 Ways to Optimize B2B Content to Drive Traffic and Conversion

Social Media B2B

When you’re ready to create content, here is a list of writing basics: Avoid grammar errors and typos – How you write matters as much as what you write. Presentations – Share remarks from events and workshops in slide decks and post them to SlideShare for an added traffic booster. Content creation and sharing is critical in today’s online world.

How to Master the Art of Storytelling to Increase Social Sharing

Hubspot

How content is crafted and presented is a huge determinant of its social success. Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks. If a story is happening that will affect your audience, write about it with a spin that's specific to your industry. Marketing is about telling good stories.

The 18 Best Infographics of 2015

Visually

whole lot of destruction and some super compelling storytelling. Write it down, y’all. News-based storytelling at its finest. The headline of this infographic alone clearly has a strong opinion—which is exactly why this infographic is a great example of persuasive storytelling. When the worlds of content and data meet, infographics are born. You know you want to! Wuv it.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

It embodies a unique element: storytelling. The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While storytelling is a small part of  building brand awareness , it is essential to remaining relevant to the target audience. Microsoft. Followers: 35.8k.

7 tips for credible video in your B2B marketing

Integrated B2B

As I write this, I’m traveling back from the part of Denmark known as Jutland, having completed two days shooting video at a B2B client’s headquarters. While language skills varied, and a few buckets of sweat were generated, all had immense credibility off camera, and much of this authenticity was retained, shining through their on-camera presentations. Let me assure you, it’s not.

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