Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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Storytelling Content Marketing Brand Identity Branding 59

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. You’ll also want to keep your sentences around 15-20 words. Show, Don’t Tell.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Just Do It”—in other words, start creating stories. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Telling a story is like painting a picture with words.

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Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Cvent strikes the perfect balance.

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Storytelling Video Marketing Top of Funnel Work Management 110

The Lead Agency

MAY 25, 2023

While any company can say they have a great offering, a well-written case study that showcases your past successes and clients’ real experiences in their own words shows that your claims aren’t just sales talk – they’re the reality. The goal is to present your case study in a way that’s accessible and reader-friendly for your target audience.

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Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Enterprises The enterprise segment presents a different challenge. But don’t just take our word for it. So, what’s driving this shift?

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Enterprise Management B2B B2B Thought Leadership SMB 236

Marketing Insider Group

NOVEMBER 19, 2014

Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” ” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). Storytelling. Native advertising. Entertaining.

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Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling.

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Tagging Amazon Storytelling Conference 120

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

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Storytelling Paid Search Agency Planning Work Management 70

Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. When the written word was created, those stories were transferred to books, and stories expanded beyond just one region, to entire nations.

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Storytelling Analysis Paid Search Agency B2B Marketing 100

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Storytelling Brand Identity Branding Budget Programs 120

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

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Tips Marketing Proposals Peer-to-peer Case Studies 97

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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Top of Funnel B2B Marketing Content Marketing B2B 105

Marketing Insider Group

MAY 25, 2020

Think about adjectives like: Professional, candid, bold, relatable – words that will guide the personality and tone of voice that your brand takes on. Think about how you want to present your brand to your audience and how you want to use each of your social media channels. Cultivate Connection with Your Audience through Storytelling.

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Social Media Personalization Media Brand Identity 338

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

DemandBase

JULY 17, 2019

This was the thesis of my keynote presentation at the recent ABM Revealed Virtual Summit , an on-demand symposium produced by the ABM Leadership Alliance. Research shows that approximately 50% of all purchases are influenced by word of mouth. But in B2B, 91% of every sale is influenced by word of mouth in some way.

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Word of Mouth Account Based Marketing Work Management B2B 83

Salesforce Marketing Cloud

FEBRUARY 26, 2024

In other words, Tableau is for the Trailblazers of the data and analytics world. Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis. Data Storytelling with Tableau Public : Visualize data on any topic, share your data story worldwide, and get inspired.

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Ethics Enterprise Management Storytelling Work Management 90

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. Truth is too big a word.

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Storytelling Business Consulting Positioning 85

Contently

MARCH 24, 2020

If we use long, dependent clauses, big words, and generally confuse the hell out of everyone, people will think that we’re smart. Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

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Storytelling Barriers Class Paper 154

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. The answer comes down to one word: development. Brands and Synecdoche.

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Storytelling Social Media Effectiveness Media 84

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. The post Why Storytellers Make Up The Best Sales Teams appeared first on LeadCrunch.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Personalize your pitch. This is a great way to lose promising prospects. Wrapping up.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

The Customer

NOVEMBER 30, 2020

As a storyteller I like a set-up, a through-line, and a resolve. The operative word in all this? The post Perfecting Live Presentations Even When Your Tech is FUBAR appeared first on TheCustomer. Then, as I do with my podcast interviews, I wrote out my intro and a flow for the questions I’d ask the panel. Especially in 2020.

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Multi-Touch Attribution Allocation Conference Planning 72

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

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Storytelling Thought Leadership Lead Scoring Lead Ranking 229

Marketing Insider Group

DECEMBER 29, 2020

Whether you’re creating targeted ads or sales videos, sharing a presentation, or inviting clients to create testimonial videos for your business, you can reach people in a more humanized way with video marketing and sales. In other words, it counts as one of the 10 Google search results. Brand Storytelling. Source: Gartner.

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Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

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Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. He penned those words in a recent report titled “Getting Sellers Engaged: What Motivates Sellers to Use Your Content?” Storytelling enhances value.

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B2B Sales Peer-to-peer B2B Marketing Work Management 54

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. But try to keep your answers to one word or one sentence only. Saksham Sharda: The first movie that comes to your mind when I say the word ambition? Kate Fairhurst: 55.

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Storytelling Top of Funnel Disintermediation Product 52

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. Add Case Studies to Your Website.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Hubspot

APRIL 20, 2018

The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers. PR isn’t just used for positive storytelling. Hang with me -- let’s break it down. Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media.

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Public Relations PR Storytelling Press 100

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here. Watch your tone.

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Content Marketing Planning Content Storytelling 130