Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. That’s why emotions play a big role in storytelling. They told stories.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 103

Top of Funnel B2B Marketing Content Marketing B2B 103

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. To maximize your lead generation, use a diverse mix of posts. .

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 305

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

JULY 6, 2020

Write your company information as a pitch, rather than a simple description. When you’re planning your LinkedIn content strategy, you need to decide which of these users you’re writing content for and what you hope to achieve. Storytelling. Slides and presentations. The same should be true of your social media pages.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

Effectiveness 114

Effectiveness Tips Storytelling Conference 114

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

The Customer

NOVEMBER 30, 2020

I encourage quasi-scripting of your session – if you can “write the way you speak.” As a storyteller I like a set-up, a through-line, and a resolve. Now we’re cooking—but note to self and you dear readers: Never trust just battery. I’m back in the black and revert to the live shot on just battery.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

DECEMBER 18, 2019

Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. Branding is the reason people become lifelong customers of a company that they trust. Here are a few key reasons as to why it’s more important than ever to present a unified brand identity to your current and potential customers.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Editor’s tip: Having trouble writing copy that speaks to your visitors? Back your writing with numbers.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Heinz Marketing

APRIL 27, 2022

The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Your personal brand is the image you present within the workplace and beyond. What is Personal Branding?

Personalization 93

Personalization Brand Identity Branding Peer-to-peer 93

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Salesforce Marketing Cloud

DECEMBER 7, 2022

Closing sales requires the ability to develop trust and personalize the way you communicate. Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Subtle changes in language can have a huge impact in building trust.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Longform features present great opportunities to take external audiences behind the curtain.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. Build Trust & Get Customers Engaged. 9 promotional email examples. Here are the top 3: 1.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. During the Coronavirus pandemic, consumer trust has become more important than ever. As much as 70 percent of consumers place more importance now to trusting a brand than they did in the past. In fact, the number of monthly U.S. Personalized content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. By focusing on personal finance advice or small business tips, finserv companies can cover basics and build trust in a relatable way. At Contently, I think you know how much we value storytelling by now.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. out of 10 on IMDB).

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Optinmonster

APRIL 8, 2024

Writing original product descriptions also allows you to incorporate the right keywords in your product page and get you the SEO ranking benefits. They leverage their product description and visual storytelling to enhance the product’s value and entice potential customers into buying it. Velaro : starts at $29.95

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

EveryoneSocial

JUNE 2, 2020

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. Researchers at the Technical University of Denmark suggests the collective global attention span is narrowing due to the amount of information that is presented to the public.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Contently

APRIL 20, 2021

Pandemics force people to think about art and storytelling in new ways. People trust Contently and come to us for content marketing advice because they read and watch smart things made by me, Jordan Teicher, Deanna Cioppa, Kristen Poli, and other people who work here. They can also be freelancers who write regularly for your brand.

Brand Identity 123

Brand Identity Branding Content Advertising Mediums 123

Buffer

APRIL 19, 2023

When I thought about what it would take for a client to book a relative newcomer like me for a speaking or consulting gig, I knew they not only needed to know I exist but that they also needed to trust that I could provide value. This past fall, I hired a part-time team member to help create some of my content.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Content Standard

SEPTEMBER 16, 2016

From there, you strategize ways to get their attention, change the perception they woke up with, reward them with an exceptional story, and gain trust and loyalty along the way. The future of SEO is brand storytelling. With the shift to brand storytelling comes a shift in the marketer’s mind-set—and maybe even the team structure.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40