Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits. .

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Biznology

MAY 13, 2019

This trend for brands to create and communicate their CSR (corporate social responsibility) promises reflects a growing decline in trust in business. Storytelling works because it engages, a real challenge in our saturated world of data obsession, extreme clutter, volatility, and the decline of trust and credibility.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Enterprises The enterprise segment presents a different challenge. So, what’s driving this shift? Here, B2B creators need to address more complex, often global issues.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Video Storytelling Tips. Cvent strikes the perfect balance.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We Point out curiosities.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. Reading through the list and paging through the slides is like taking a training course on some of the biggest trends in business and marketing.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. Simply put, we have to be authentic. Yet there is reticence.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Outbrain

JANUARY 12, 2023

Let’s take a look at some of the trends and strategies advertisers need to succeed as we move deeper into 2023. To strike the right note, brands and businesses need to pay a lot of attention to what their audiences are genuinely thinking and feeling, and tap into those trends. KPIs and targets, so now is the time to adapt and thrive.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Heinz Marketing

SEPTEMBER 26, 2023

” Whether it’s a reference to a recent industry trend, a problem-solving approach, or a shared experience, the more relevant your opening is to your audience, the more likely they are to engage with your content. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 124

B2B Storytelling Impressions B2B Sales 124

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. The Story Master Speaks.

Storytelling 85

Storytelling Business Consulting Positioning 85

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Storytelling. The brand journalism trend has given way to a more nuanced marching order of content departments—tell good stories.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Keyword rankings give a strong signal around user intent, market trends, and competitor strategies.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Walker Sands

JANUARY 6, 2021

Not just storytelling, although that’s the core concept here. It’s a trend I expect to continue in 2021 as more B2B brands explore the boundaries of how social can (and should) be part of their marketing and comms strategy. I chatted recently with Jason Bradwell on the B2B Better podcast about the Stories trend.

Social Media 52

Social Media Trends Video Marketing Media 52

Webbiquity

AUGUST 9, 2022

The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. A carefully crafted and professionally designed presentation can make all the difference in conversion. Personalize your pitch. This is a great way to lose promising prospects. Wrapping up.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Trends and behaviors online change rapidly, especially when it comes to social media.

Social Media 99

Social Media Storytelling Media Marketing & Strategy 99

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. The CMO, positioned at the forefront of customer engagement, is ideally placed to identify trends, and translate them into innovative, actionable strategies. Start small if you’re nervous about the risks associated with GenAI content creation.

CMO 57

CMO Enterprise Management Planning Work Management 57

Heinz Marketing

AUGUST 21, 2018

But what do you put in your presentation? So, why build your presentation from the Why and How perspective from the beginning? Starting from Why and How , you will be able to identify the most important data you need to put into your dashboard and presentation. You have an Executive Quarterly Business Review on Friday.

Storytelling 42

Storytelling Impressions Marketing Report Tips 42

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

SWZD

SEPTEMBER 17, 2019

The main premise of account-based marketing is to focus on specific accounts and present them with the content that resonates with them – not as personas, but as people. Personalization, an omni-channel approach and the use of data each play a key role in a fruitful ABM approach.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. Programmatic TV is a growing digital advertising trend. It’s a no-brainer for brands.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date: Being successful in the marketing field requires staying up-to-date on the latest marketing trends and developments. Is your business ready to have its most productive year yet? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Tech companies, including those in the marketing technology space, are always innovating, and the only way consumers can keep up is by relying on experts to tell them about trends and changes in the market.

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

Walker Sands

SEPTEMBER 16, 2022

To make a splash across media types, including venture capital, tech, local and energy outlets, the Walker Sands team created a PR strategy that leveraged brand storytelling and strategic outreach to ensure timely and impactful coverage.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. Top B2B Marketing Trends for 2021. Marketing to Humans.

Planning 134

Planning Marketing Management Storytelling B2B Sales 134