Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Knowing where your target audiences consume content is just as important.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Biznology

MAY 13, 2019

The use of storytelling in marketing has grown in recent years, and is particularly relevant for credibly showcasing a brand’s purpose or stand in ways that resonate and emotionally connect with targeted consumers. Storytelling describes a journey and is ideal for meaningful change. They call this “neuro-coupling.”

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. They provide targeted, practical advice that these businesses can implement quickly and see results. Enterprises The enterprise segment presents a different challenge.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. The lesson: Weave your target market’s everyday scenarios into your videos. Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. Rather than simply state the challenges or pain points of your buyer, create a narrative that walks the buyer through a hypothetical day using a person who matches your target persona. Show a “day in the life.”

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

Storytelling 52

Storytelling Advertisements Advertising Practices 52

Lattice

MAY 31, 2016

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

DivvyHQ

DECEMBER 6, 2022

From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation. Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script!

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

MAY 25, 2020

Define Your Target Persona’s Personality. Defining your brand personality starts with establishing your target buyer persona(s). To do this, you’ll need to: Identify your target market. To succeed in conveying your brand personality, think about: Who your company’s target personas are. Where they spend their time.

Social Media 338

Social Media Personalization Media Brand Identity 338

The Lead Agency

MAY 25, 2023

The goal is to present your case study in a way that’s accessible and reader-friendly for your target audience. The post The power of storytelling: How to write case studies for B2B content marketing appeared first on The Lead Agency.

Case Study 62

Case Study Case Studies Storytelling Studies 62

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Remain relevant to your target audience. Personalization. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If Target the ready audience. But at the end of the day, content marketing is storytelling ,” Heather says. “We

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Webbiquity

MARCH 10, 2020

So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Storytelling is a big one. That includes creating characters, choosing narrators, and presenting situations that reflect the experiences of your audience. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Stevens & Tate

OCTOBER 10, 2022

A critical key in modern marketing is storytelling. Your target audience, that’s who. Connecting with your target audience requires making an emotional connection. Storytelling is one way to do this. Humans have connected to their culture and history through storytelling for millennia. Focus on your audience.

Business 126

Business Storytelling Differentiation Loyalty 126

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Build a network of social connections that fit your target and watch their Stories.

Social Media 101

Social Media Storytelling Media Marketing & Strategy 101

Salesforce Marketing Cloud

FEBRUARY 26, 2024

It then checks your work and provides targeted feedback about any missteps so you can correct them and get practice executing your new skills with perfect accuracy. Data Presentation in Tableau : Build dashboards in Tableau that guide stakeholders through critical analysis.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Brandpoint

MARCH 15, 2024

However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment. By embracing new AI tools and technologies, PR professionals can enhance their efficiency, target audiences more effectively, and accurately measure the impact of their campaigns.

PR 62

PR Public Relations Digital Transformation Ethics 62

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Recommend content optimizations, outreach, and other SEO tactics to drive target keywords.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Your target audience should see themselves as the protagonist (hero) in your stories. Present the problem or challenge the client is facing. Case studies should be relatable and compelling to your target audience. Generate quality leads.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision.

Allocation 113

Allocation Barriers Lead Scoring Lead Ranking 113

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Content Standard

APRIL 19, 2024

Episode Highlights: [01:31] Unpacking the Red Thread Method – The Red Thread Method, as described by Tamsen, is a storytelling framework that aids in making ideas, products, or services more comprehensible and relatable to others. This hidden problem must be addressed before the audience can achieve their goal.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91