Tomorrow People

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. So in that respect, it works really well, in terms of the products that we offer and trying to present them in different ways in stating that message.

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Vision to vocabulary: What to include in your brand messaging playbook

Tomorrow People

Why: A compelling brand story develops both empathy and authority, using the power of storytelling to build a connection with your audience and to establish your credibility in the market. What: Your origin story, explaining how and why your brand came into existence, and how that continues to influence you today. It emphasises how you sol.