Earnest about B2B

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Earnest about B2B

Ginny shared the key elements you need to optimise in your SlideShare presentation - from the opening slide, to the design to the length of the thing. I’m sure you have heard your fair share or advice that your brand should ‘be a story teller’ While making your positioning and brand human and interesting is important, maybe the whole storyteller spiel has been over egged?

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

Storytelling: Use it to Control Your Buyer’s Mind?

The ROI Guy

Storytelling in sales and marketing has long been touted as effective, and we now have the science to prove why. According to a new study, when presented with a story, the storyteller and listeners brains actually synchronize – termed brain coupling. In fact, the study measured better comprehension when storytelling was leveraged as compared to other communication methods.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Socrates recognized the value of storytelling, so did Aesop, Jesus, Muhammad, Confucius and even Mark Twain. And this is what storytelling does. Like this post?

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

5 B2B Brands That “Get” Storytelling

It's All About Revenue

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Cisco.

The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare. 13.

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The Art of Storytelling [Video]

B2B Marketing Insider

” This was one of the main points on “the art of storytellingpresented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. The first TV ad was run by Bulova in 1941. Content Marketin

Storytelling Lessons From Kevin Spacey And House Of Cards

B2B Marketing Insider

3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Spacey goes on to propose three pillars that must be present in every good story. Don’t Rush Your Storytelling. Not exactly….

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

How Brand Storytelling Redefines the Marketing Budget

Content Standard

Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Creativity, Technology, And The Future Of Storytelling

B2B Marketing Insider

Here is the 18 minute video of my presentation:). Because he understood that marketing is about storytelling. I presented the case for why marketing still has a marketing problem : most people still think marketing is advertising, selling and somehow lacking value. The theme for this year’s content marketing summit is creativity, technology and storytelling.

Why You Need Long-form Storytelling to Become a Thought Leader

ScribbleLive

This is a preview/snippet from our piece: Without Long-form Storytelling, You Will Never be a Thought Leader. The power of storytelling can be harnessed and applied to thought leadership content by incorporating narrative devices to: Articulate new paradigms and possibilities. Present original research and data in a palatable format. How Storytelling Supercharges Content. There is a science to storytelling and its effect on readers. Humans are hardwired to remember stories, making storytelling an exceptional vehicle for disseminating thought leadership.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

Interactive storytelling, however, involves a whole new set of best practices. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture. Applying UX Principles to Interactive Storytelling. Layered Approach to Storytelling. Flexible Navigation.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. magazine, and presented at blogging and social media conferences. B2B Marketing.

Data-driven Marketing: Where Has All the Storytelling Gone?

Lattice

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. The post Data-driven Marketing: Where Has All the Storytelling Gone?

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. As a child, she loved learning and writing, and as she grew, Stephanie found inspiration from some of the greatest stories and storytellers, including Star Wars, Tolkien and his epic Lord of the Rings, and Harry Potter, created by J.K.

15 Storytelling Techniques

Writtent

Storytelling is a major part of any content marketing strategy. Storytelling helps to solve that problem by sharing real experiences of your brand, or even fictional pieces that help your visitors understand what you do, with your visitors. And since it’s so important, we’ve decided to compile a list of 15 highly effective storytelling techniques. It’s online. Be Authentic.

Visual Storytelling UX: Why Stories Need Design

Ceros

This post, Visual Storytelling UX: Why Stories Need Design , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The same can happen to great content presented with an ineffectual user experience. Readers and customers know the difference between bland and enticing presentation. Happy reading! Appearance Matters.

At Visionary Companies, Storytelling Runs Deep

Content Standard

We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. How would we teach our contributors and creatives to be great storytellers? Marketers have lost customer trust by presenting only positive news to their customers and prospects. How Skyword Is Embracing Story.

25 Killer Resources to Learn Storytelling

Writtent

You know what the best thing about brand storytelling is? To help you get started, here are some of my favorite resources online: For best practices, check out 15 Storytelling Techniques for Writing a Better Brand Story. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling. The 7 Elements of Inbound Storytelling.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Embrace the true art of storytelling. So what should marketers do?

Storytelling and data: when beautiful metrics can’t beat words

chiefmartech

Family storytelling die-hards may have heard of Bill Gordh , an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. I had the opportunity to attend one of Bill’s storytelling workshops a few weeks ago. Are we really using storytelling techniques in our regular exchange of data-driven insights?

How TED Talks Can Help You Create Better Client Presentations

KoMarketing Associates

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Master the Art of Storytelling. Did they even get it? Enter TED.

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Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method. Had it always been that way? This seemed weird.”).

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. So I promised Michele that if she posted something about this on one of my favorite storytelling sites, Slideshare, that I would write about it and embed her slides. Not so much.

Think Like a Publisher: 5 Storytelling Rules for Marketers [DECK]

It's All About Revenue

As if marketers didn’t already wear many hats, “storyteller” has become another task to manage, for brand awareness, audience engagement, and providing value that builds trust. Here are 5 storytelling rules for the marketer. Check out the deck from yesterday’s Bootcamp presentation, ‘Think Like a Publisher: 5 Storytelling Rules for the Marketer”.

Nine Practical Guides to Public Speaking and Presentations

Webbiquity

Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. Effectively use humor?

The Four-Letter Words Of Business Storytelling

B2B Marketing Insider

The same can be said for business and storytelling. When prepping for that presentation, sales pitch, or marketing copy, do you study desire and the consequences of pursuing it? The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 3) Slack.

How to Win Customers’ Hearts with The Art of Storytelling

Writtent

They used the art of storytelling to bypass your logical mind and put their message straight in your heart. So how do you use the art of storytelling to win your customers’ hearts? What makes good storytelling? builds a bond between you and the storyteller. Practical Tips to Use Storytelling to Win Customers Over. Where to Use the Art of Storytelling.

Scaling Your Video Storytelling Without Selling Your Soul

Vidyard

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling. So with this growth in volume how do we maintain quality?

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out. 16) Storytelling in 2014, Gary Vaynerchuk.

What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics

Content Standard

Selling Is Storytelling. For B2C brands, this is primarily a problem of presentation and finding creative ways of making buying feel like part of the experience that leads up to it. For B2B marketing , the problem tends to be a lack of brand storytelling in the funnel altogether. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job.

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Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

Alinean’s ValueStory is an example of a great tool – evolving beyond the current solutions: traditional “death by PowerPoint” presentations, old-fashioned whiteboards, and difficult to use business case spreadsheets, ValueStory helps assemble the right value storytelling / messaging, insights and justification intelligently based on the vertical and roles of the prospects being engaged.

Unleash the power of storytelling in your content marketing

Biznology

Would you use a PowerPoint presentation with slides of bullet points? There’s an alternative: content marketing that incorporates storytelling. How can you harness the power of storytelling in your marketing? Look at the growth and popularity of infographics today…that proves that people like visuals, so don’t forget to incorporate visuals into your storytelling efforts.

20 Inspiring SlideShare Presentations Every Marketer Should See

Hubspot

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. In the same vein of customer behavior, Help Scout had this awesome presentation of the main things your customers wish you knew. What Would Steve Do?

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The Optometrist Storyteller

B2B Marketing Insider

What’s Business Storyteller?” I teach business people how to take their ideas, messages and presentations and turn them into stories,” I said. He’s an optometrist storyteller. The post The Optometrist Storyteller appeared first on B2B Marketing Insider. I lost my distance eyeglasses a couple of weeks ago. Figuring that they’d show up sooner or later, I forced myself to wander through a blurry world. However, when all hope of such a reunion vanished, I made an appointment to see a local optometrist. “Dr. is a big, gregarious guy. Cover your left eye and do the same.

Combining Storytelling and Science to Create Real Revenue

Lattice

I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world. And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers. The post Combining Storytelling and Science to Create Real Revenue appeared first on Lattice Engines.