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How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

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7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? What Is Brand Storytelling? 7 Steps for Brand Storytelling.

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Join a masterclass on data storytelling

Martech

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Register and attend “Data Storytelling Masterclass,” presented by Marigold.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

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Presentations Need More Dragons: Corporate Storytelling Techniques

Marketing Insider Group

You know, deep in your heart, what presentations lack. As a content strategist for a presentation design firm, my company wages war against […]. The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group.

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How to Present your Ideas like a Pro

Webbiquity

Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Well, you need to PASS your presentation: PREPARE your presentation effectively.

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience. The Power of Storytelling in Action. Key Takeaways.