Contently

FEBRUARY 21, 2018

They explained that the woman had spent the past four years writing songs. Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. One by one, the signs ?ipped.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Hinge Marketing

FEBRUARY 27, 2020

But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Vidyard

FEBRUARY 19, 2020

Write Your Script 4.7 Back it Up With Stats 4.8 Use stats and figures to back up the customer’s story. A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. Write Your Script. Back it Up With Stats.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. A big part of being a writer involves coming up with things to write about.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

OCTOBER 8, 2013

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. And, if you want to go the extra mile, try excerpting some content from the SlideShare below it -- something like quotes or stats. How have you promoted a SlideShare presentation on your blog?

Promotion 28

Promotion Storytelling Distribution Template 28

Vidyard

FEBRUARY 19, 2020

Write Your Script 4.7 Back it Up With Stats 4.8 A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. Write Your Script You don’t have to be a professional writer to develop a script for your video. Plan Out the Story Arc 4.5

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Vidyard

NOVEMBER 10, 2015

Do you always try to start with great writing in your content and demand programs? Do you even have the right script writing talent in your team? Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati. It takes a thoughtful approach to the storyline, the script writing, the style, and much more.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Content Marketing Institute

DECEMBER 19, 2018

A cruise line writes romance stories. Don’t write “velcro.” Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Princess Cruises presents original romance stories ( May ). A legal team stars in a music video. A mattress company appreciates the value of print. No, really.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

SmartBug Media

AUGUST 29, 2019

This stat alone represents a huge opportunity for companies who can deliver helpful, quality videos to leads and customers. Human Brains Are Hardwired for Storytelling. In one of our most recent labs, we held a writing boot camp where two of our senior brand copywriters shared their best writing secrets.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. Instead, you should be focused on the most original presentation of your ideas possible. Attitude – tone.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Adobe Experience Cloud Blog

JANUARY 24, 2017

Quick Reference Stats List. Give the salespeople what they want and produce a fast stat sheet! In my past sales roles, our team built a communal Excel spreadsheet that was sorted by industry, product, and challenge, and we wove them into our calls, emails, and presentations to great effect. They just do.

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Convince & Convert

APRIL 24, 2012

Stats Are Sexy. You can expand the reach of your reports by turning them into presentations for SlideShare and creating a simple video for YouTube. Spend some time talking with your employees, sales team, and customers before you write your company off as being too boring or tight-lipped to produce great content.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. Once we’ve done that, we can analyze the information and present it directly to the user in our various products. Diverse Voices.

Brand Identity 46

Brand Identity Branding Ethics Trust Marketing 46

Hubspot

JUNE 28, 2013

But you can’t just slap a few stats throughout your marketing and expect data to bring you improved results. If you’re looking for some information on storytelling with data, check out this recent article by Harvard Business Review. Use visual data as a jumping-off point for your presentations. The key is to make people think.

Stats 28

Stats Press Content Landing Pages 28

ClearVoice

JUNE 9, 2020

There will always be a need to write about the goods offered by brands. When do writers write about products? The best way to learn more about product marketing writing is to see it in action. I just read two great examples of product marketing writing! How can writing about products enhance your content?

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Marketing Insider Group

NOVEMBER 22, 2011

kmullett A4b: Then bit.ly, visibli, buffer stats, crowdbooster, commun.it, and maybe even tweetreach. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). samfiorella A7: Simply “Being Present” is critical to humanizing Social presence. Among others. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

kmullett A4b: Then bit.ly, visibli, buffer stats, crowdbooster, commun.it, and maybe even tweetreach. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). samfiorella A7: Simply “Being Present” is critical to humanizing Social presence. Among others. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Outgrow

MAY 8, 2023

Should be writing books at an older age if I’d like to. It’s more about storytelling through some micro-narratives, depending on, you know, the speed in which our, technology evolves the stage in which we are evolving our positioning. Internal storytelling is also incredibly important. Jess Petrella: Got it.

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%). Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Magisto

JULY 28, 2019

Let’s dig into some stats…. Since you may not have much room for content when writing a bio, you need to be very clear about the prime objective of your business/brand. Apple’s Instagram profile is running a campaign of storytelling for iPhone users under the hashtag # ShotoniPhone. Tip #7: Add action button.

Best Practices 75

Best Practices Ideal Customer Profiles Work Management Marketing Management 75

ClearVoice

FEBRUARY 26, 2024

And many of them have been in the writing trenches themselves, so they get what creators go through. Writers: More Than Word Conjurers Content writing is a world of its own, with all sorts of specialists throwing in their magic to spice things up. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Buffer

MAY 12, 2022

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. Does AI writing actually work? But that’s just for writing. It doesn’t have the capacity for storytelling that humans have.

Marketing AI 105

Marketing AI Content Paid Search Agency Budget Programs 105

ClearVoice

APRIL 2, 2020

They write in a variety of niches because they enjoy tackling new things each time they tickle the keyboard. A generalist might write blog posts for you about the top 10 things to have in your gym bag (including post-workout snacks — like your granola bars!) That’s for you to decide! What are generalists? The top concerns?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Single Grain

MAY 25, 2023

The real magic lies in how you present this information to your audience. Creating a narrative involves presenting your data in a compelling, easily digestible and relatable manner. The goal is to transform numbers and stats into a story — a narrative that your audience can connect with.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

Contently

OCTOBER 15, 2020

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

ClearVoice

JUNE 16, 2020

Marketers often adopt key tenets from the world of journalism, including the use of statistics, numbers and percentages, to bolster their writing. Weaving surprising or informative data into your marketing copy adds depth to your level of storytelling by introducing an element the reader can verify with the source. Presentations.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

ClearVoice

APRIL 28, 2023

Plus, they get readers interested through engaging visuals, stats, research, and copy. You can simply present the steps in a visually appealing way. In addition to subheads, infographics may feature stat callouts, bullets, lists, and other elements that make content more scannable. They can effectively grab attention.

Distribution 52

Distribution Practices Best Practices Stats 52

ClearVoice

APRIL 28, 2023

Plus, they get readers interested through engaging visuals, stats, research, and copy. You can simply present the steps in a visually appealing way. In addition to subheads, infographics may feature stat callouts, bullets, lists, and other elements that make content more scannable. They can effectively grab attention.

Distribution 52

Distribution Practices Best Practices Stats 52

nDash

AUGUST 20, 2020

Presentations. Writing articles for offline channels (e.g., They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Presentations. B2B Presentation Example: Drift. Your presentations aren’t about packing as many stats as possible into a slide as possible.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Single Grain

MAY 4, 2023

Engages Customers Through Compelling Storytelling Case studies are also instrumental in engaging potential customers by crafting a compelling story. Storytelling. Nike is known for its strong storytelling in almost every ad they create. So what’s the difference?

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

The ROI Guy

SEPTEMBER 13, 2013

For example, no longer can pharma companies swarm a doctor’s office and influence them to write scripts for your meds. So in the case of Alinean, we could look at the CRM record for the meeting and ask the rep for the output of the Alinean presentation that ultimately resulted from the meeting.

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

KoMarketing Associates

APRIL 10, 2014

The information being presented should be trustworthy, cutting-edge, and forward-thinking. The information being presented to customers should never feel like a sales-pitch, and if it does, the relationship with the reader will likely suffer. 50 Awesome Content Marketing Stats. 33 Stats on Content Marketing.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120