Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. To me, this statistic is surprisingly low. Use smart content to present personalized case reports to visitors based on their needs.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

JANUARY 13, 2022

Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., Nancy Duarte presenting at MarTech.

Effectiveness 118

Effectiveness Tips Storytelling Conference 118

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. Take a look at these social proof statistics !

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Hinge Marketing

FEBRUARY 27, 2020

20 statistics can easily turn into 20 scheduled Tweets. . But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” You build your case by giving statistics and facts and quotes from authorities. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Zoominfo

DECEMBER 18, 2019

Here are a few key reasons as to why it’s more important than ever to present a unified brand identity to your current and potential customers. Consider these statistics: Around 65% of customers report having been disappointed by a brand’s political stance ( source ). So how do you make sure people want to see what you’re offering?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

SocialPilot

FEBRUARY 19, 2024

These algorithms analyze vast amounts of data, learning patterns, styles, and human writing or content creation structures. AI can help jumpstart writing and inspire creativity by generating content outlines or even producing initial content drafts.

Generation 98

Generation Psychographics Content User-Generated Content 98

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. These influencer marketing statistics corroborate its success this year. Then there’s OpenAI’s GPT-2 , which is a text generator that writes headlines, translates copy, answers questions, writes poetry, and corrects grammar. Influencer marketing.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Scoop.it

SEPTEMBER 22, 2020

Writing an engaging copy for emails is quite an underrated tactic. Write crisp subject lines that pique the subscriber’s curiosity. These statistics make the importance of subject lines pretty much evident. Use the power of storytelling. What was the highlight of that email and what drew your attention?

Conversion 86

Conversion Optimization Content Curation 86

Hinge Marketing

DECEMBER 11, 2019

I can attest to this statistic. My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. By providing them with 3rd party statistics that validate your solution, you are positioned as credible.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Vidyard

FEBRUARY 19, 2020

Write Your Script 4.7 A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. While the narrative is crucial, you may also want to use statistics to back up your customer’s success to make the point even more persuasive.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 330

Storytelling Case Studies Paid Search Agency Top of Funnel 330

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Marketing Insider Group

JUNE 24, 2015

With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. “The Let’s say you’re writing a blog post about a topic you’re not familiar with.

Ethics 100

Ethics Content Wikipedia Social Media 100

Content Marketing Institute

JANUARY 11, 2018

For example, a colleague of Scott’s sent him this photo from a presentation she was watching. You might say that’s a ridiculous example,” Scott says, “but I see this all the time in board presentations.”. He was getting ready to present a chart like the one on the left at a board meeting. What is he trying to convey?

Trends 103

Trends Pricing Price Comparison 103

Content Marketing Institute

NOVEMBER 12, 2018

Then, they can use the data on their platform to run regression models or different statistical analysis to forecast or predict the outcomes of various scenarios. The first agenda item is storytelling. As the article notes, only 10 percent of what you say or write will be recalled within two days of your meeting. Apply by Dec.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Content Marketing 94

Valasys

MAY 7, 2020

If the guest bloggers start from analyzing and researching the market carefully, discover new and promising opportunities, execute perfect pitching to their desired guest blogging websites and write the guest posts from the intent of helping out the target audience, guest blogging can be used for high-quality link-building quite effectively.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Vidyard

FEBRUARY 19, 2020

Write Your Script 4.7 A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. While the narrative is crucial, you may also want to use statistics to back up your customer’s success to make the point even more persuasive.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Just under a dollar a day will feed this starving child.”

Storytelling 269

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 269

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Pawan Deshpande presents a remarkably useful model for content planning, the “Content Marketing Pyramid.” by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. You’ll blink faster, and your heart might flutter or skip,” Elena Renken writes for NPR. What is Brand Storytelling? 5 Tips for Effective Brand Storytelling.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Televerde

JULY 23, 2019

There’s more storytelling now. With a statistic like this, it’s safe to say most of us know someone who has been in jail or prison. He writes, “These women so deeply understand their business and the businesses of their clients that you will quickly forget they are incarcerated.” ( You can read his blog in full here.).

Lead Ranking 72

Lead Ranking Resource Management Barriers Work Management 72

SmartBug Media

AUGUST 29, 2019

This statistic from Demand Metric should show you the importance of inbound marketing and why companies continue to invest in content marketing year after year. Human Brains Are Hardwired for Storytelling. One of the first things shared in the presentation was that marketers should be writing at a seventh or eighth grade level.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Adobe Experience Cloud Blog

JANUARY 24, 2017

This is the killer asset for salespeople of all stripes and seniority, from SDRs up to AEs, and here’s why: people trust statistics. Prospects want certainty, and a confident salesperson with access to a lengthy list of well-organized and credible statistics is exponentially more effective. They just do. Story-Driven Case Studies.

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

Valasys

JANUARY 23, 2020

Lead generation is an amalgamation of arts & science & is based on statistics & testing Lead generation endeavors aim at achieving both qualitative & quantitative goals & seeks to gain maximum Return on Investment (ROI). Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

ClearVoice

AUGUST 30, 2023

The secret to writing winning copy is to create an emotional connection with the reader. The most effective way to do that is through storytelling. Harvard Business Review found that human brains naturally favor narratives, and therefore, people are more likely to respond positively to content with a storytelling component.

Storytelling 91

Storytelling Conversion Paid Search Agency Content 91

Paul Gillin

FEBRUARY 24, 2011

Effective communications is about storytelling. People don’t respond to statistics, feature charts and positioning statements the same way they do to other people. Engineers naturally like to share, and they know that conference presentations are good for their careers. Let’s look at each in order. Tell Stories.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Zoominfo

APRIL 12, 2016

One study showed that after a presentation, 63% of attendees remember stories. Only 5% remember statistics. Use the SCQA framework to practice your storytelling. It’s exhausting just writing about it! You can’t get away with sending boring, irrelevant emails. This is often based on guesswork and gut feeling.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Leads Lead 100

Convince & Convert

APRIL 24, 2012

B2B companies are particularly suited for finding and producing statistically based content. You can expand the reach of your reports by turning them into presentations for SlideShare and creating a simple video for YouTube. Gather your customer-facing staff and identify current “fans” and create a process for capturing their stories.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” There was a full schedule for the day, including speakers, presentations and discussion panels. One notable statistic was that the average piece of content on the first page of the search engine results is 1,850 words.

Storytelling 97

Storytelling SERP Public Relations PR 97

Hubspot

NOVEMBER 4, 2016

That’s some seriously effective storytelling, and if you want to craft a killer story, no matter what the content format, you have to do great research. HBR is a scholarly magazine that publishes research, case studies, and statistics on a variety of different topics, including business, leadership, strategy, and economics.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

JUNE 27, 2017

To better understand recent advancements and best practices in digital storytelling, look no further than the creative writing greats. In this post, I'll discuss six ways Pottermore pushes the digital storytelling envelope. 6 Lessons in Digital Storytelling from J.K. 1) Offer Unique, Exclusive Content.

Storytelling 77

Storytelling Communities Custom Publishing Marketing Analytics Tools 77

Oktopost

OCTOBER 14, 2021

Content marketing in this way isn’t a new idea, nor is it revolutionary, but there’s one crucial element to doing it successfully – actually writing the words. Businesses have been writing marketing copy of all kinds forever, but there’s a reason: it’s effective. Brand Storytelling. Technical Writing. UX Writing.

Copywriting 139

Copywriting Top of Funnel Marketing & Strategy B2B 139

Single Grain

JANUARY 18, 2024

✅ Writing Compelling Headlines and Descriptions ✅ Here’s how to make the most of your headlines and descriptions: Make Your Headlines Clear and Relevant: Your headline should clearly indicate what the video is about. Challenge Common Beliefs: Present an idea or opinion that challenges commonly held beliefs.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Outbound Engine

AUGUST 21, 2019

If you want to sell something, then statistics are your enemy. My team and I spend a significant amount of time teaching our new employees storytelling techniques. The best storytellers know how they are going to finish their story before they open their mouths. Don’t believe me? It’s how our brains are wired to work.

Storytelling 51

Storytelling Order Barriers Training 51