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This Blind Spot is Lethal to Your Marketing ROI.

OnMessage

A McKinsey study “Marketing Disruption: Five blind spots on the road to marketing’s potential” found the complexity of marketing disrupters, and the speed at which they are experienced, causes confusion and prevents marketers from achieving long­-term success. The post This Blind Spot is Lethal to Your Marketing ROI.

ROI 98
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Executive Marketing Dashboard for Board Presentations

SmartBug Media

Preparing for a marketing presentation for your Board of Directors is an important part of being a successful Chief Marketing Officer (CMO)—particularly in a year when, across multiple industries, marketing needs to showcase their return on investment. Build a marketing dashboard that works for your board presentation—and for your day-to-day.

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The DE&I Blind Spot: Second-Chance Hiring

Televerde

It is a significant blind spot in the business world, and the root of the problem has as much to do with empathy and bias as it does with actual DE&I initiatives. Continue Reading >>>> The post The DE&I Blind Spot: Second-Chance Hiring appeared first on Televerde.

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How to Deliver a Virtual Presentation to Management Successfully

Pam Didner

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

That’s your sweet spot. That’s almost one-third of all clicks going to the top spot. Image Source: Agency Analytics Your goal is to be in that top spot. By knowing exactly what you need to cover, you free up mental space to get creative with how you present your information. Now, Google Trends.

SERP 240
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Building an ESG Strategy? Don’t Miss These 5 Blind Spots

Salesforce Marketing Cloud

Here are five common blind spots you may be overlooking: 1. New regulations may present challenges in the short term, but they also present an opportunity for your company to stand out from your competitors. How an ESG strategy helps your business Focusing on sustainability helps not only the environment, but your bottom line.

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How To Fix Your Marketing Blind Spot

Convince & Convert

» Digital Marketing big data content marketing grouphigh market research marketing presentations' More than ever before, marketers have access to data. Small data. Data from software, reports, Read the whole entry. »