Customer Experience Matrix

FEBRUARY 13, 2020

Adobe’s combined solution does meet the CDP Institute definition of a CDP: packaged software that builds a unified, persistent customer database accessible to other systems. This is wrinkle that wouldn’t be present in a CDP that provided ingestion, profile creation, and access as part of one system. So Adobe may be on to something.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

APRIL 15, 2024

That’s certainly their goal but so far results are limited by the effort to accurately capture all the nuances of one system and present them to another without losing anything in translation. It’s also possible that integration platforms will let different systems interoperate even without shared standards.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

AUGUST 21, 2015

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. In addition, there are two directories with analyst ratings, from Gleanster and TopAlternatives.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

MARCH 26, 2007

I’ve seen several (well, two) articles recently about mobile marketing software. Somewhat to my disappointment, a quick bit of Googling showed there are many more than two products already present in this space. Most seem to be SMS bulk mailers—very much the equivalent of simple software for sending direct mail or mass emails.

Work Management 120

Work Management Marketing Management Mobile Marketing Software 120

Customer Experience Matrix

DECEMBER 16, 2018

But the nature of software products is to expand their functions. But I just recently saw a presentation by CDP vendor Boxever that suggested the sequence was more than random. Another reason is that CDPs also included third stream of vendors: tag managers whose original focus was on building connectors to ingest and distribute data.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

AUGUST 21, 2018

Amazon’s facial recognition software falsely matched 28 U.S. This New York Times Magazine piece presents California’s privacy law as a triumph for its citizen-activist sponsor, when he in fact traded a nearly-impossible-to change referendum for a law that will surely be gutted before it takes effect in 2020.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. marketing software demand generation systems marketing automation benefits marketing automation user satisfaction marketing automation adoption marketing automation systems marketing cloud'

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

JUNE 4, 2014

For example, industry deep thinkers often say that deployment failure has more to do with bad users than bad software. So it''s correct that results ultimately depend on users rather than technology, but not in the simplistic way this is often presented.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

NOVEMBER 5, 2015

I don’t know how much of Teradata’s revenue comes from its on-premise products or how many new licenses it has sold recently; based on the information presented above, the business may be shrinking. IBM and SAS are really the only other major competitors here, although Oracle and SAP are also contenders.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 10, 2009

The presentations are considered confidential, so I can’t go into details. SAS sees itself as selling software applications for specific tasks (like credit risk analysis) rather than the underlying analytical tools. Tags: software usability measurement sas analysis systems.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. It presents these to Vocus clients with an interface that suggests a reaction but lets users decide how to reply or repost across several social channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JUNE 7, 2017

Pega sells software that improves the efficiency of company operations such as claims processing and customer service. Coca Cola and General Motors both presented visions of a connected future where soda machines and automobiles try to sell you things. Beyond the keynotes, the conference featured several customer stories.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. It then presents them for manual review before being posted to a Curata Web site, which automatically adds them to appropriate indexes for future reference.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea. To replay the Webinar, click here.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

MAY 21, 2015

On the other hand, Tereadata seems to have something of a blind spot regarding advertising and anonymous customers: I got mixed messages from the various Teradata presentations about whether it considers support for paid media as part of its marketing applications. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JULY 28, 2010

The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. This fills a key gap between buying the software and hiring an actual marketing consultant. Tags: marketing software manticore technology marketing automation lead management demand generation.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JUNE 16, 2010

On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. Program complexity is a little trickier, but I’d consider your needs complex if more than three or four of the factors are present.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2009

So part of me was pleased to learn that it had been listed as a—indeed, the only—“champion” in an Aberdeen Group AXIS report on BI/Performance Management software. As someone who has been evaluating software for many years, I fully appreciate the appeal of these sorts of matrices. For details, see What Makes QlikTech So Good? --by

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

JANUARY 6, 2014

The recommendations can be presented on a fixed area of a page or as a pop-up. BrightInfo provides those by automating the content discovery and classification, running as a service rather than installed software, and pricing based on visitor volume. What those businesses do care about are easy deployment and low cost.

Classified Ads 120

Classified Ads Content Marketing Management Paid Search Agency 120

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. No firm runs purely on SAP or Oracle enteprise software.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. Tags: software usability measurement marketing automation lead management software selection demand generation. The area where this comes up more often than any other is the design of multi-step campaign flows. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MAY 31, 2013

a simulation function that estimates how often each offer would be presented to an audience with specified characteristics. campaign management software enterprise marketing management neolane real time interaction management' This limitation is typical of real-time interaction managers. -

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

DECEMBER 1, 2014

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. This latest vision was appealing enough to attract $54.7 Pricing starts at $15,000 per year for small enterprises.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JANUARY 5, 2012

This makes it even easier for me to doctor photographs for my presentations. The immediate subject of my attentions is next Tuesday’s Webinar “ Marketing Automation: One Step at a Time ”, sponsored by Act-On Software. Here’s more proof that the apocalypse is near: I’ve discovered the “remove background” feature in Powerpoint.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

FEBRUARY 27, 2013

This is pretty much consistent with a presentation last week by Oracle CEO Mark Hurd, along with Payne and Oracle EVP for Product Development Thomas Kuria. Oracle’s presentation showed they understand this quite clearly, and see exactly how Eloqua contributes to a solution. But, alas, that’s not how Oracle does it.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 10, 2008

But in reflecting on yesterday's post, I did think of one more way to present the impact of QlikTech (or any other software) on an existing environment. Tags: qlikview qliktech software selection vendor evaluation. Appearances to the contrary, I do have work to do.

Vendors 120

Vendors Software Tagging User-Generated Content 120

Customer Experience Matrix

NOVEMBER 5, 2009

But the other presenters disagreed, largely arguing that the separate groups have distinct needs. Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. Tags: software as a service demand generation marketing automation sales automation. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 6, 2013

It’s a little hard to review software that isn’t used by its buyers. Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. The system also gives sales users reports on new leads, activities of existing leads, and visits from target accounts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

JULY 30, 2013

My interpretation is that the micro-business sector is the least mature and still presents the greatest untapped opportunity – even if buyers are still limited to the small proportion of business owners who are “tech geeks”. marketing automation vendor selection marketing systems marketing software industry trends Raab VEST report'

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

AUGUST 28, 2008

This means I have to nail down how I’ll present the results. Tags: marketing software lead management software selection demand generation. Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

DECEMBER 8, 2011

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. This information is presented in a variety of standard reports, although, perplexingly, I couldn’t find one that related the cost of a campaign to the revenue from its respondents.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JANUARY 2, 2007

Tibco Software ( www.tibco.com ) has been providing enterprise integration technology for what seems like forever (actually, since 1985). Tibco’s recommendation engine is based on its BusinessEvents software, a complex event processing system.

Enterprise Management 120

Enterprise Management Marketing Management Paper Touchpoints 120

Customer Experience Matrix

JANUARY 25, 2008

As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments. But Alterian’s core technology still relies on traditional installed client software.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2008

DataFlux, as anyone still reading this probably knew already, is a developer of data quality software and is owned by SAS. Major data quality vendors including Firstlogic and Group 1 Software, plus several of the smaller ones, have been acquired in recent years and matching functions are now embedded within many enterprise software products.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

MAY 27, 2009

Prospect Profiler’s claim to fame, so near as I can tell, is that it also presents summaries and trends of the prospect activity, per this very nice screenshot from Eloqua: I don’t recall the other vendors doing that. The idea is to make it easier for the sales person to see patterns and then to drill into the details.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120