WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. 60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach. savvy innovator—is even better live than recorded. Blogging is (officially) no longer new.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media. It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 23, 2009

Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Use social media more effectively for research? SlideSix SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 20, 2009

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites. This is one tool that belongs on every SEO pro's list.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

OCTOBER 13, 2009

27 Blogging Secrets to Power Your Community by Community and Social Media Chris Brogan shares more than two dozen tips for attracting more blog traffic, divided into three categories: Starter Moves (e.g. share your posts using social media platforms, link to other blogs often). Can Blogs Help Drive Purchasing Decisions?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog Doug Kessler outlines his firm's presentation on seven ways to use Twitter for b2b marketing.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? tags: PR 2.0 tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 16, 2009

15 MORE Images You Won't Believe Aren't Photoshopped by Cracked.com Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 18, 2007

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 social media.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." They're completely focused on my business and the impact they can have on it." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 26, 2008

WiseWindow is an online (SaaS) platform designed to aggregate consumer sentiment as expresses across more than 12 million sources—forums, blogs, opinion sites and other social media venues. WiseWindow attempts to measure "what moves people" in terms of attributes and buying factors.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

MARCH 5, 2008

That means.you're presented with an ad every 14.4 Using these qualifiers can make searching much less frustrating and more productive. 4,000 Ads a Day, And Counting by Search Insider After establishing the problem: "the average urban dweller is exposed to between 3,000 and 5,000 advertising messages every day. That's every 14.4

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

MAY 26, 2009

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

OCTOBER 1, 2009

This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). What The F**K is Social Media?

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

NOVEMBER 9, 2009

For example, this article on H1N1 and pandemic planning was self-published on a company site, drawing traffic through SEO and social media. And other sites, such as the B2B Marketing Zone , aggregate blog posts on specific topics (b2b marketing in this case).

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

SEPTEMBER 8, 2008

Finding A Home For Your Work: The Best Blogging Platform For You by Smarter Than Your Average Blog Writer Steph Auteri presents the pros and cons of the leading blog platforms ( Blogger , WordPress , TypePad and Movable Type ) as well as alternatives MySpace and LiveJournal.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

OCTOBER 13, 2008

Cooki es , Milk & Kramer: Converting Visitors Into Buyers @ SES by aimClear Blog Charle n e Jaszewski , self-described "Internet Consultant and Word Wrangler Extraordinaire," provides an excellent and detailed summary of presentations by Mike M oran , author of D o It Wrong Quickly ; Michael Sack of Idearc Media Corp.;

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

APRIL 10, 2009

Illegal black hat SEO methods , such as cloaking (presenting different content to search engines than to human visitors) and link farms, are worst of all as they can get a website blacklisted. The Next Wave The situation is likely to get worse before it gets better.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JULY 22, 2008

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Consider how much knowledge Google potentially has about its advertisers.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Much has changed since then, and social media is now an integral part of SEO efforts.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. If you've got an hour, check out the slides and presentation video ; if you only have a few minutes, the highlights from the presentation are below.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

JANUARY 20, 2009

The emergence of social media and user-generated content has radically changed the practice of PR. Social Media Newsroom for How Best to Avoid Dying This is the social media newsroom page for the book How Best to Avoid Dying by Owen Egerton—one of the best and most comprehensive examples of a social media newsroom I've seen.

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

MARCH 11, 2008

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. A must-read for fans of the Hitchhiker's Guide who also need to drive web traffic.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. Then he offers advice on how SEM clients and agencies can work most productively together.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20