Webbiquity

FEBRUARY 28, 2023

You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach. Tying into social media presence, influencer marketing is another key trend that we will see more of in B2B eCommerce marketing.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 26, 2024

There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. The authors also explain how to apply Smart Brevity principles to meetings, speeches, presentations, visuals, social media, even running a company. But it’s not just about writing.

Newsletter 172

Newsletter Blogger PR Paper 172

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

JANUARY 28, 2022

Social Media Engagement. Another important metric for your PR department to track is social media engagement. This metric will help you measure how well your PR campaigns resonate with people on social media and determine whether or not you should increase your spending on social media advertising.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Social media. Image credit: Teemu Paananen on Unsplash. Some of the key communication channels to include here are: Email.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Webbiquity

MAY 30, 2023

” 5) Social media is most popular, but search is most important. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. Sometimes the answer you get depends on how you ask the question.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

Social Media 100

Social Media Media Brand Identity Branding 100

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. Practice Proper Channel Management.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

JUNE 20, 2023

During a webinar, you can deliver presentations, lead interactive discussions, and invite customers and industry experts as guest speakers. With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

NOVEMBER 9, 2021

Presentations and Podcasts. Even more impactfully, your key executives and other company representatives should be able to articulate your UVP clearly and concisely when they have the opportunity to present to an audience or be part of a podcast. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Share this on Bebo.

PR 100

PR Social Media Media Blogger 100

Webbiquity

MARCH 29, 2010

With the tidal wave of how-to articles , jargon and self-proclaimed “social media experts&# hitting the online world, it’s easy for marketers and business executives to view social media as something akin to the unexplored regions of the earth as presented on medieval maps—&# here be dragons.&#

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 22, 2022

Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.” Record those presentations or panel discussions. On to the lessons of the report. Promote the video. Wrapping Up.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Other Social Media Platforms. Facebook Facts and Statistics. 11 million in the U.K.,

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

MARCH 8, 2012

A customer story or news release shouldn’t read exactly like a novel or movie script of course, but keeping in mind the elements of proper storytelling can help add life and draw readers in to your PR and social media marketing “stories.” A fictional story can be set in any place or time.

Storytelling 100

Storytelling PR Social Media Media 100

Webbiquity

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. After all, they work for your organization.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Webbiquity

MARCH 28, 2023

It can become a valuable part of your social media and email campaigns. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

MARCH 10, 2020

That includes creating characters, choosing narrators, and presenting situations that reflect the experiences of your audience. They give you an ideal platform to generate leads in exchange for participation, and with increasing use of social media , they are easier to organize than ever while remaining quite cost-efficient.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Moreover, your business can publish event content on its own social media pages.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

NOVEMBER 17, 2020

” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Use emails to stay connected with customers. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

JUNE 6, 2017

You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising. People have been writing for at least a couple of years now that organic social media reach (particularly on Facebook) is dead. It’s not just that social networks want to sell ads.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238