LeadSloth

AUGUST 23, 2010

Also, MarketingSherpa team members like Brian Carroll and Sergio Balegno are known for their excellent presentations. Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Strong Features of CRM.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. I’m co-presenting the email nurturing session this Wednesday. More info & registration ». MarketingSherpa Lead Management Webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

SEPTEMBER 24, 2009

SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Make Sure You Have Enough Leads. Set Your Goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Over 100 Pardot customers from all over North America attended this event. And that’s impressive.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JUNE 30, 2009

Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. This is an ROI chart that Marketo’s Jon Miller presented in the ‘ Secret Sauce for demand generation ‘ webinar. That gave me enough ideas for a new post, so here it is. What is Inbound Marketing?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100