Biznology

JULY 10, 2018

Fast forward to the present day and every business under the sun has the opportunity to share how it feels with millions of people. One is that your mobile site only needs to be mobile-friendly in order to please the customer. Make sure the site is easy to navigate, not a tedious project that will turn potential customers away.

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

FEBRUARY 17, 2016

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations. Walk Prospects Through the Buying Cycle.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

MAY 10, 2017

Improves SEO : i nfluencers help you get more links to your site, and your SEO improves. Influencers are defined as influential sites and personalities existing in a specific niche or industry. mention them in your blog posts (with a link back to their sites). There’s no better time than the present. meet them in-person.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

MAY 14, 2014

You’re not going to get very far figuring out whether your site works if you haven’t painted a pretty detailed picture of what “working” looks like. You’re also not very likely to build a successful site without defining your goals at the outset. Unless your site is an ecommerce site, chances are you’ll need to track interim metrics.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

APRIL 17, 2020

Present options for working fewer days or taking temporary pay cuts, too. Besides the used equipment giving you a quick way to save on necessary stuff, it also presents an opportunity to explore how to incorporate the machines within your workflow. If so, pause such services until on-site operations resume.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

MAY 4, 2017

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications, and SoloSegment. He also writes regularly for the tech news site SiliconANGLE. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Thanks to all our sponsors!

PR 135

PR Practices B2B Blogger 135

Biznology

APRIL 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Are your employees missing the on-site gym? If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Biznology

MAY 8, 2019

You need to make sure your site is optimized for mobile so that when your customers and prospects access your website from their mobile devices, they can get a great and efficient mobile experience and find what they want easily. A webinar is simply an online seminar that is either a demonstration, discussion or presentation.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

NOVEMBER 18, 2015

I presented our latest webinar about website search. Remember, visitors who take the time to search on your site are more likely to buy than ones who give up more easily. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website.

ROI 80

ROI Marketing Websites Webinar Metrics Display 80

Biznology

MAY 16, 2019

Using a combination of site search data and topic data extracted from the page using technologies like natural language processing, content that is proven to be effective for a specific topic can be recommended. The goal is progression towards the goal. As Google has taught us, understanding intent can lead to highly relevant search results.

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

MARCH 31, 2015

This week, I have three more, sitemaps, data highlighting, and site speed. They want you to do all the free work in the world on your own site to make it easier for them to make the handoff from Google Search to Google Found, where your site and your content is the Found. I saved the best for last.

Google 80

Google Tools Tips RSS 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. Help your customers buy.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

JANUARY 5, 2017

I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year. There’s a reason many sites have started to look so similar; customers now know how your site should look and feel. Adopt a test and learn mindset.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

FEBRUARY 8, 2019

You have to present a consistent image to your audience. Namely, you need to interact with other bloggers, the visitors on their sites, people on social media, etc. Don’t present a false image. You can’t do that if you’re faking it and presenting a false image. Don’t drift off topic. Make sure you keep up with it.

Blogger 112

Blogger Tips Opinions Impressions 112

Biznology

JANUARY 29, 2016

I remember how everything was in the presentation from the swoopy new models we had not seen before, to the showroom lighting and glitz. We draw inference from Search interest analytics, internal site searches, database segmentation, and behavioral tracking. The What to Buy Moment (Top Funnel). The Where to Buy? Moment (Mid Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Branding 80

Biznology

JULY 18, 2016

Once you know each audience segment well, you can tailor content to their specific needs and present that content in ways that highlights how your capabilities solve the problems they facing. How did they find your site? Once they were on your site, what pages did they view? What kind of device are they using?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

JANUARY 6, 2014

Likewise, you should want to present the best content possible for your users to buy from you. You will not accomplish this with duplicate content, especially if it constitutes the majority of the content on your site. What exactly do I have to optimize on my site? In fact, you can probably expect the opposite.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

APRIL 4, 2013

These folks need a soft landing when they arrive on your site, and careful market conditioning before you can push them any messages about your brand. The day the blog post first ran, I had yet another opportunity to practice what I preach with a new executive sponsor of one of the sites for which I consult. The Awareness Site.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? Third-party content is a term that covers a lot of ground, from advertising to guest blog posts, but for the purpose of this entry, I will use the term to refer to any site content that is meant for reader information. Photo credit: trixie.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

AUGUST 17, 2017

I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. Is it presented in the right order? As most of you know, I am a prolific writer. That was an extended boot camp for what I have since written. Why does the audience need this thing?

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

MAY 15, 2015

One way to find these gaps is through the competitive backlink analysis mentioned above, as any popular content you come across that is outdated presents an opportunity. Site Assessment. If you want to build links, you need to first make sure your site actually deserves links. Site speed. Competitor analysis. Title tags.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Biznology

FEBRUARY 26, 2015

Recycle tip #3: Can you turn a blog post into a SlideShare presentation? Consider ways you can transform a good blog post into a spectacular SlideShare presentation. You could even include the link of the original blog post in your presentation. Recycle tip #6: Can you add transcripts to podcasts or video presentations?

FAQ 80

FAQ Content Traffic Tips 80

Biznology

SEPTEMBER 6, 2012

If you have a strong domain authority for your site, your internal links might be low-hanging fruit for your link-building efforts post Penguin. Mike Moran, the editor of this site, worried that internal linking would become just another negative ranking factor for Google once companies realize how it helps them improve ranking.

Relevance 80

Relevance SEO Domain Case Study 80

Biznology

APRIL 14, 2015

When you read — and answer — these questions pay close attention to the language Google uses: it’s page-by-page and interested in the integrity and perfection every one: every page matters, possibly more than the site in total. Perfect pages make perfect sites. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Biznology

NOVEMBER 24, 2014

SITE AUDIT: To understand how to drive business, the way people use your site now should be examined. A Site Audit also specifies any errors or pages not found, as well as if a site map is available. A Site Audit sets up activities that need to occur and benchmarks what is realistic to expect and when.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JANUARY 22, 2015

If you have provided testimonials to companies in the past, and they’ve featured that testimonial on their website, simply reach out to them and see if they would be willing to add a link to your site as a citation for your testimonial. There are plenty of opportunities present within your day-to-day business interactions.

Ad Building 80

Ad Building Tips Link Building Landing Pages 80

Biznology

MARCH 18, 2013

It is pretty clearly an unsavory business practice, at least as I’ve presented it. For example, Trip Advisor has complained about Google’s presentation of their content. ” or “Justin Bieber’s new girlfriend” – the search engines present the results from various news organizations.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

JUNE 9, 2015

For example, I bet you didn’t know what Google considers www.gerriscorp.com and gerriscorp.com to be two separate sites. It’s in Settings and it’s called Site Settings — here’s the direct link there. Pick your new site from the list : if you don’t see your site, add it now.

Google 80

Google Domain Tagging Analytics 80

Biznology

AUGUST 31, 2015

Last year I returned to tech journalism on a contract basis, in part to help out a friend and in part because the site he ran badly needed attention. When presented with an audience, most of them just can’t resist the urge to sell. Time Machine. The experience has been like stepping into a time machine. Like this post?

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

OCTOBER 30, 2013

That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. When you visit a site built with responsive design, the site can determine the size of your screen and adapt the website to fit your screen appropriately.

Design 80

Design Mobile Marketing Wikipedia Internet Marketing 80

Biznology

AUGUST 10, 2018

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. That is a perfect opportunity to build a mini-site – when you need to present your story in a way that your current site won’t easily allow.

Content Marketing 99

Content Marketing Work Management Planning Marketing Management 99

Biznology

JANUARY 16, 2014

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Also, social signals aside, there is proven value in the links you acquire from someone linking to your site through a tweet or Google+ post. SEO Value of Social Signals. Increased Reach and Value for Links.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Q: Should we share our blogs on all of our social media platforms to gain traffic to our personal sites? Are people trying to befriend you on LinkedIn or on other professional sites? Yes you should.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

OCTOBER 11, 2013

On one hand, they’re all a huge step above the old days of static HTML sites. Those sites also made it very difficult to re-use your content in ways that are easy now, and are important to your website’s marketing effectiveness. Ease of use is an often-overlooked predictor of a site’s success.

CMS Development 80

CMS Development Content Marketing Planning Work Management 80

Biznology

AUGUST 13, 2015

The reason I think they didn’t look is because had they looked at my site, you would think they would have decided that I wasn’t the best person to try to sell SEO services to, because I sell them myself. This is demonstrably untrue, as my site uses a responsive design. Disorganized social media accounts. -Not

SEO 80

SEO CAN-SPAM Keywords Search Marketing 80

Biznology

JULY 23, 2012

So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? Too many Web sites don’t value nor post their UNIQUE SELLING PROPOSITION immediately up front for every visitor to see. Getting more sales? When LESS delivers LESS.

SERP 80

SERP Copywriting Validation Emarketing 80