WebMarketCentral

MARCH 2, 2009

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

AUGUST 21, 2007

I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. At the end of each webcast, prospects are presented with another offer (such as a whitepaper download or live webinar registration) which does require them to provide contact information.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MARCH 30, 2009

Top 5 Reasons Your Search Engine Rankings Dropped by Duct Tape Marketing If you've ever experienced a sudden, gut-wrenching drop in your site's search engine position, Karen Scharf presents five possible reasons.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JANUARY 2, 2008

Clearly, the failure of that majority of vendors to properly align with customer needs presents an opportunity for those who are successful at this to gain a significant competitive advantage. Virtually 100% of the company's development activities are customer-driven, and it shows in the percentage of repeat and add-on product sales.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. In Barger's words, it belongs at the top of the sales funnel. Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 8, 2009

I randomly checked the Twitter followers for 10 prominent SEO experts (the kind who present at the big conferences and whose writing is frequently noted in the best of SEO posts here). Beware of those who tout their success in some completely unrelated field (e.g., Number of Twitter followers. Guarantees.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

SEPTEMBER 16, 2009

15 MORE Images You Won't Believe Aren't Photoshopped by Cracked.com Joe Russo presents an amazing collection of unlikely but real images: giant bunnies, phallic icebergs, unfortunate translation errors, a trailer house skyscraper and more. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

DECEMBER 3, 2009

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

MAY 4, 2009

Following his strategy and the steps he lays out in this post, "one can cut past the boilerplate emails and link requests, and build not only a business relationship with a publisher, but also a long term friendship." SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JANUARY 16, 2008

present exciting new possibilities for marketers—but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

AUGUST 14, 2008

Four Tricks to Gain An Unfair Advantage on AdWords by Search Marketing Standard "Unfair advantage" may be stretching the case a bit, but author Andrey Milyan nevertheless presents four tactics that enhance your SEM results with Google AdWords. This brief yet helpful post provides some answers.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JANUARY 28, 2009

That is, buyers don't want to listen to 50 vendors pitch products or services they don't need or can't afford in order to find the one solution they seek, and vendors don't want to waste marketing dollars and sales time chasing prospects who don't need or can't buy their offerings.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 13, 2005

According to a recent study commissioned by The Sales Board , the #1 reason that companies (and, for big-ticket items, individuals) choose to buy from one company over another is their relationship with the sales representative. Think about all of the vendor relationships you have. That was appalling, but not shocking.

Advertising Agencies 20

Advertising Agencies Marketing Management Paid Search Agency Vendors 20

WebMarketCentral

SEPTEMBER 24, 2005

Currently we are targeting customers with a large web presence in the retail space who can utilize both our customer service and sales support abilities. Our service not only provides a software tool but also a small team of well-trained sales personnel allocated to each specific Web site operating from remote locations in Asian countries.

Work Management 20

Work Management Marketing Management Allocation SEM 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. Internet presentations save enormous time and money in travel. Cons: Limited to a maximum of 15 participants.

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

MAY 26, 2009

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network. Promotion wasn't the original intent.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

DECEMBER 15, 2008

Instead we conducted new research projects continually to present the data to readers. We even spent hours with speakers before our Summits, helping them craft every aspect of their presentations; we didn't just assume whatever they came up with would be ok. A lot of what businesspeople want is actually good old fashioned reporting.

Paid Content 20

Paid Content Case Studies Case Study Demographics 20

WebMarketCentral

OCTOBER 24, 2007

is now run using established processes; 2) marketing and sales organizations are broken because they lack such processes; 3) companies can create an "unbeatable" competitive advantage by incorporating an overarching sales and marketing process, borrowing principles from the manufacturing realm.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing. Others (such as Rob Enderle ) aren't so sure; promotions may be easy to measure, but without advertising support, they can lose a lot of effectiveness.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20