B2B Marketing Traction

JANUARY 14, 2014

Make sure your posts have photos or images at the top and present a topic in some amount of detail. Websites have become central to marketing and sales, having replaced the print brochure in the last few years (Geoffery James wrote in a 2013 Inc. article that “brochures need to go the way of the 3 martini lunch” ).

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

DECEMBER 7, 2012

Or, you pass a house for sale and, as usual, the flyers are all gone. If there is a QR code on the For Sale sign, you can scan it and see the listing details, including price. But what’s the value in B2B marketing?

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Sales conversations and presentations – your salespeople are the front line to customer needs and wants. Follow other bloggers in your space and make note of what they write about.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

DECEMBER 12, 2014

Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. There are a lot of great sales people in the marketing and advertising industry. A good marketing consultant delivers solutions, implementation and results. Your baby’s ugly.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

JANUARY 16, 2014

They need to have a seat at executive management meetings along with sales, finance and operations. In an organization that has existed for a long time, the need for change can present a challenge to the CMO. Marketing has always required persuasion. But now CMOs need to have more say in how their company or organization is run.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

AUGUST 4, 2011

presents expense totals and timelines on one page (attainable, realistic?), and includes due dates (timely?). questions answered, your marketing won’t get done. Measurable. How will you measure each activity? Traffic to your website? Email and phone call inquiries? Downloads of content from your site? Attainable. results (measurements?),

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2010

In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. I think that there is or will be a backlash against webinars and virtual presentations and a move to more quality face-to-face meetings.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years. I think that there is or will be a backlash against webinars and virtual presentations and a move to more quality face-to-face meetings.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 28, 2009

In fact, when I’ve done presentations on one-sheets in ProVisor groups, I’ve asked the members, “You just heard thirty elevator pitches – what do you remember?” When I was in sales and marketing in the software industry our ad agency account rep told me that people read letters and ads in a “Z” format. What do you think?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 4, 2015

Your sales people and your executives probably tour visitors around your company on a regular basis. If you offer services, create videos that describe or dramatize a situation that would warrant a business buying your service (low sales, hazardous materials, computer downtime, etc.). A video of your best sales presentation.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 10, 2010

Much of Dr. Lewis’ keynote presentation and related materials are available on his web site. The panelists recommend having a compelling and bulletproof marketing messages and sales offers so that it is close to impossible for prospective customers to say, “No.” ” Don’t give up.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

SEPTEMBER 29, 2011

I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100